We went to London to check out the unveiling of the new audio-only headphones: the Dyson OnTrac headphones. Offering best-in-class noise cancellation, these headphones deliver up to 55 hours of immersive listening. With over 2,000 customisable colour combinations for outer caps and ear cushions, each ear cushion is crafted from ultra-soft microfiber and high-grade foam for superior comfort and acoustic seal. Multi-pivot gimbal arms and a uniquely positioned battery in the headband ensure balanced weight distribution. After a short conversation with Jake Dyson, he hinted that there could come ..read more

Polestar invited team Hypend to takeover their showroom, Polestar Helsinki, to celebrate the release of their newest and baddest car yet - the Polestar 4. As we walked into the Polestar Helsinki, we quickly saw how Polestar 4 has redefined the SUV coupé for the era of electric vehicles. This model combines the sleek aerodynamics typical of a coupé with the roominess of an SUV, all enhanced with the latest technology. It features a large 15.4-inch landscape touchscreen and built-in apps that allow for video calls on the go and drone connectivity, positioning the Polestar 4 as much as a cutting ..read more

Filippa K is turning 30 this year, and as of so the Swedish fashion house has decided to collaborate with the renowned Swedish photographer J.H. Engström to release a limited-edition book. It’s Been 30 Years features a wide range of never-before-seen archival photography from Engström, alongside new images that capture key pieces from the house’s history. When Filippa K Creative Director Liisa Kessler was approached for her role in 2021, she found inspiration both in the spirit of the brand’s early days in the 1990s and in the photographs of J.H. Engström’s earlier book From Back Home, which ..read more

From the vibrant streets of Punavuori, Helsinki, to the heart of New York City, we're proud to unveil the monumental collaboration of two locally iconic brands: HYPEND and Schott N.Y.C. Imagine that – New York's soul meets Finnish youth culture's boldness! Our roots run deep, and together with Schott N.Y.C., we're making waves that'll be felt around the world. The Varsity Jacket Reinvented We've transformed the legendary Schott NYC varsity jacket into a masterpiece that celebrates our culture. In mesmerizing colors of deep green and midnight black, our collaboration features intricate loop-s ..read more

From the vibrant streets of Punavuori to the heart of New York City, we're proud to unveil the monumental fusion of two iconic brands: HYPEND x Schott N.Y.C. The HYPEND x Schott N.Y.C. Varsity Jacket is a game-changer, as this is the first-ever collaboration Schott N.Y.C. has embarked upon in the Nordic Countries. Imagine that – New York's soul meets Finnish youth culture's boldness! Our roots run deep, and together with Schott N.Y.C., we're making waves that'll be felt around the world. The Varsity Jacket Reinvented We've transformed the legendary Schott NYC varsity jacket into a masterpiec ..read more

During the last year, we joined forces with Saucony Originals to launch a community-driven series called Originals by Hypend - featuring some of the people that make Helsinki move. With each talent, we photographed them in their personal space of creativity and printed five superior-quality 70x100cm posters on paper canvases weighing over 300g each. As a homage to the nostalgic vibes of 90s skateboard magazines, we also published a brief Q&A interview with each talent in the Hypend Magazine on our website.    View fullsize View fullsize   As you might have seen on our IG ..read more

Vincent Catani, a rising star in the world of eyewear design, has captured the attention of fashion enthusiasts with his unique and innovative creations. Born in Finland and now residing in the vibrant city of Copenhagen, Catani's multicultural background permeates his work, resulting in an eyewear brand that seamlessly blends Nordic minimalism with bold and expressive designs. What sets Catani apart is his unwavering commitment to craftsmanship and attention to detail. Each pair of Vincent Catani Sunglasses is meticulously handcrafted in the city of Sabae, Fukui, Japan, renowned for hous ..read more

*Paid partnership with 3 Kaveria* With great anticipation, we are thrilled to announce the culmination of our latest and most delightful agency partnership yet: 3 Kaveria Ice Cream. From the moment we first hinted at this collaboration earlier this year, the excitement has been palpable. 3 Kaveria holds a cherished spot in our hearts, having captivated us as a personal favorite for years. The foundation of this partnership is built on shared values, a mutual passion for excellence, and an unwavering commitment to delivering unparalleled experiences. We have marveled at the creativity and dedi ..read more

To continue the community-driven series called Originals by Hypend with Saucony Originals that features some of the people that make Helsinki move, we sat down with the multi-talented Kaarle Hurtig for a photoshoot and a brief Q&A interview. Kaarle is a man with many hats but lately he has been best known around the city for his Youtube series called Keskusteluohjelma.     In your own words, who are you and what do you do?  I am Kaarle, a young man’s mind in a body that’s getting middle-aged. Problem solver and storyteller by profession, curious by hobby. How did you begin ..read more

For the 19th episode of our beloved Film Diaries, we decided to share some of the best film photos we took on our ComplexCon trip to Los Angeles in November 2022. Browse through the gallery below ..read more