Vincent Catani, a rising star in the world of eyewear design, has captured the attention of fashion enthusiasts with his unique and innovative creations. Born in Finland and now residing in the vibrant city of Copenhagen, Catani's multicultural background permeates his work, resulting in an eyewear brand that seamlessly blends Nordic minimalism with bold and expressive designs. What sets Catani apart is his unwavering commitment to craftsmanship and attention to detail. Each pair of Vincent Catani Sunglasses is meticulously handcrafted in the city of Sabae, Fukui, Japan, renowned for hous ..read more

*Paid partnership with 3 Kaveria* With great anticipation, we are thrilled to announce the culmination of our latest and most delightful agency partnership yet: 3 Kaveria Ice Cream. From the moment we first hinted at this collaboration earlier this year, the excitement has been palpable. 3 Kaveria holds a cherished spot in our hearts, having captivated us as a personal favorite for years. The foundation of this partnership is built on shared values, a mutual passion for excellence, and an unwavering commitment to delivering unparalleled experiences. We have marveled at the creativity and dedi ..read more

To continue the community-driven series called Originals by Hypend with Saucony Originals that features some of the people that make Helsinki move, we sat down with the multi-talented Kaarle Hurtig for a photoshoot and a brief Q&A interview. Kaarle is a man with many hats but lately he has been best known around the city for his Youtube series called Keskusteluohjelma.     In your own words, who are you and what do you do?  I am Kaarle, a young man’s mind in a body that’s getting middle-aged. Problem solver and storyteller by profession, curious by hobby. How did you begin ..read more

For the 19th episode of our beloved Film Diaries, we decided to share some of the best film photos we took on our ComplexCon trip to Los Angeles in November 2022. Browse through the gallery below ..read more

If you’re an avid reader of our blog, you already know that we have joined forces with Saucony Originals for a community-driven series called Originals by Hypend that features some of the people that make Helsinki move.  The fourth talent in the series highlights Man Yau, a very talented ceramic artist born and raised in Helsinki in the 90s. Her work has been showcased in the most prominent galleries locally and internationally - including a group exhibition at the American Museum of Ceramic Art in Pomona, California.     In your own words, who are you and what do you do?  ..read more

  We were recently invited on a trip to London by Puma to check out the release of the new Puma RS-X. The event was one of the coolest we’ve ever been to and the icing on the cake was Skepta, the freshly appointed brand ambassador for Puma, headlined to event with a private show. Browse the gallery below to join us on a throwback to our London trip!   View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fulls ..read more

For the fifteenth episode of HYPEND’s Film Diaries, we highlighted a number of film photographs taken by our very own Kasper during his month-long leg in Central America earlier this year. The film photos highlight tons of beach, surf, and rainforest vibes from Costa Rica - Enjoy! For a better experience, click the first image below on the left to browse through the gallery! View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsi ..read more

Filippa K’s new collection channels the aesthetic and sensuality of the 90s-era. Founded in 1993, the Swedish fashion house Filippa K has been changing the landscape of Scandinavian fashion for decades. Recently, we had the privilege of taking over their flagship store located in the heart of Helsinki, to celebrate the release of their SS23 collection. We’ll let the photos do the talking for the collection, which ranges from pinstriped tuxedos to oversized quilted jackets. Browse the gallery below to see our staff picks! “The starting point of the collection was to go back to Filippa K’s 9 ..read more

Bang bang! The HYPEND team took part in the Ruka Up North 2022 festival once again and we brought out our film camera to capture all the best moments from this year’s event! The sold-out Ruka Up North was bigger than ever this year with a crowd of over a thousand visitors attending the club concerts and hundreds of snowboarders and skiers attending the outdoor Hot Dogs and Hand Rails competitions and concerts held at Ruka Park during the weekend. The strong line-up included some of the coolest young artists from Finland - ibe, Etta, Pihlaja, NCO, Ege Zulu, Madboiali, Blacflaco, Jami Faltin, an ..read more

Hypend joins forces with Saucony Originals in 2022 to launch a community driven series called Originals by Hypend - featuring some of the people that make Helsinki move. Kicking off with Tanako “Boom” - the founder of the infamous Boom Room cafe in Punavuori Helsinki. Originals by HYPEND 〰️ Saucony 〰️ Originals by HYPEND〰️ Saucony 〰️ Originals by HYPEND 〰️ Saucony 〰️ In your own words - who are you, and what do you do?  Me? I'm Boom, the owner of Boom Room café or restaurant. I don't like putting myself in any category. Like I'm not meant to be a “cafe”, but this place is just the way I ..read more