We are delighted to be teaming up with the lingerie experts at Bravado Designs to give away bundle of luxury nursing bras worth over £100! The Prize*: Muse Nursing Bra Muse Ideal for pregnant and nursing mothers looking for a smooth, modern silhouette, the Plunge provides a sleek contour, without compromising flexibility. The luxuriously soft yet structured bra adjusts with mum’s body as she grows, thanks to Bravado’s innovative Eco-Adapt 360° stretch fabric, gently adapting to her changing shape during pregnancy and nursing. With easy to use, one-handed Bravado ‘B’ nursing clips, mums can fee ..read more

Tongue-tie in babies is extremely common but can make breastfeeding painful – but how do you know if your baby has it and how severe it is? Here, we tell you all you need to know about newborn tongue-tie and how to deal with it. Dealing With Tongue Tie: All You Need to Know Babies with a tongue-tie can affect breastfeeding, baby’s weight and more. It is extremely common, but sometimes needs treating with surgery. We spoke to a lactation consultant at the NHS who tells you all you need to know about dealing with your baby’s tongue-tie. What is Tongue-tie? A tongue-tie is a piece of skin under t ..read more

Here is everything you need to know about breastfeeding over Christmas and the festive season. If you’re worried about the social side of the festive period, and how it might affect you and your baby, read below all the the lowdown on breastfeeding over Christmas. The party season can be stressful enough without the added stress of what is best for your little one, so we’ve put together some top hints and tips to make sure everyone is happy this Christmas. Preparation is Key The key, as always, is in the preparation. In the run up to the big day, expressing milk and freezing it will make sure ..read more

First-time mum Renée Lapino gets to grips with the brand-new Elvie Stride. [words by Renée Lapino] I love being able to breastfeed my baby, but as a busy working mum, finding the time to pump has never been easy. When I heard about the Stride – the new breast pump from female wellness brand Elvie – I leapt at the chance to try it. I’d always wanted a hands-free option that was both quiet and lightweight enough for me to use discreetly at work and this seemed to tick every box. With no restrictive wires or obscenely loud humming (IYKYK), the Stride really is something of a game-changer. It’s av ..read more

To support World Breastfeeding Week, the midwives at My Expert Midwife have revealed 12 unusual facts about breastfeeding you may not know – and all the breastfeeding essentials you need. This World Breastfeeding Week, the theme is Step Up for Breastfeeding, which aims to help raise awareness of the benefits of breastfeeding for new mothers and babies, and to support the week’s objective to protect, promote and support breastfeeding. Breastfeeding your baby comes with a host of benefits, such as good nutrition, improved immune function and strong emotional bonds. 12 Unusual Facts About Breastf ..read more

We know that breastfeeding can come with its own set of challenges, but we also know that preparing for it before your baby arrives can help you feel more relaxed, empowered and ready to start your breastfeeding journey. To mark National Breastfeeding Week (27 June-3 July), we reveal how pregnant women (and their friends and family) can get breastfeeding-ready. Lesley Gilchrist, registered midwife and co-founder of My Expert Midwife gives her advice on how pregnant women (and their friends and family) can be as prepped and ready as possible for breastfeeding. Tips & Advice for Mums to be B ..read more

New mums often find themselves on the receiving end of endless advice, whether it comes unsolicited or from Dr Google. We spoke to five breastfeeding experts and midwives who debunk the most common myths surrounding pregnancy, breastfeeding and the fourth trimester. 16 of the Most Common Pregnancy & Breastfeeding Myths – Debunked! Pregnancy and breastfeeding are topics often surrounded by debate, misinformation and myths. So, which are old wives tales and which have some truth? To debunk the most common pregnancy, breastfeeding and fourth trimester myths, we spoke to Anneke, a practicing m ..read more

Vicki Scott, the midwife and mum behind antenatal group New Baby Company, offers up her top tips on going back to work if you’re still breastfeeding. With back-to-school season in full-flow there’s definitely a sense of ‘business as usual’ in the air. For many parents, this may also mean a return to the work place – a daunting thought, particularly after a year and a half in an out of lockdowns. If you’re a new mum and still navigating breastfeeding, the logistic of heading back into the office may be playing on your mind. Luckily, Vicki Scott, the midwife and mum behind antenatal group New Ba ..read more

As we mark World Breastfeeding Week (1 – 7 August) midwife Pip Morrish (@midwife_pip) shares her five top tips for breastfeeding in summer. To mark World Breastfeeding Week, taking place between the 1st and 7th of August this year, baby and nursery retailer, Kiddies Kingdom spoke to midwife Pip Morrish to get some expert insight on breastfeeding in summer. “Breastfeeding works best when mum and baby are as relaxed as possible, so it is no surprise it can become more difficult when out in the hot weather,” adds Jumaimah Hussain, Parenting Expert at Kiddies Kingdom. “The summer months are p ..read more

Here is everything you need to know about breastfeeding over Christmas and the festive season. If you’re worried about the social side of the festive period, and how it might affect you and your baby, read below all the the lowdown on breastfeeding over Christmas. The party season can be stressful enough without the added stress of what is best for your little one, so we’ve put together some top hints and tips to make sure everyone is happy this Christmas. Preparation is Key The key, as always, is in the preparation. In the run up to the big day, expressing milk and freezing it will make sure ..read more