When the going gets tough, companies might be tempted to skimp on their marketing – but there are better ways to proceed, says Barbara Stöttinger of WU Executive Academy Whenever the economy is struggling, many companies get jittery and hit the brakes in terms of spending. Fair enough. But marketing especially is an area that often […] The post A roadmap to marketing in times of turmoil  appeared first on The European Magazine ..read more

By harnessing our emotional intelligence we can trump AI in so many areas – but first we must be honest with ourselves, says executive coach Natalie Boudou Artificial intelligence is causing alarm in the world of work – and not without good reason. High-profile tech moguls have started to paint a worryingly dystopian picture. The […] The post How EQ can give us the edge over AI appeared first on The European Magazine ..read more

Anna Roberts of iov42 digs down into the intricate network of trees, and reveals what it can teach us about the world of business Computer science, graph theory, lineage mapping, and Apple TV’s Ted Lasso. These all might seem to be disconnected, indeed, what could programming, mathematics, families, and sit-com screenwriting possibly have in common? […] The post A true root and branch approach appeared first on The European Magazine ..read more

A knock-on effect of the recent crisis in Kazakhstan shows that mining may be the achilles heel of the cryptocurrency industry, says Nathalie Janson of NEOMA Business School  The post Have we the energy for cryptocurrencies? appeared first on The European Magazine ..read more

Training and development consultant Salman Raza explores why emotional intelligence has become vitally important in the post-pandemic workplace  The post The power of understanding appeared first on The European Magazine ..read more

Although the Covid-19 pandemic has changed the conversation around mental health, more still needs to be done, says Josh Krichefski of MediaCom We are living through unprecedented times, with the rising cost of living, stress and anxiety skyrocketing and geopolitical events having a serious impact on people’s wellbeing. In fact, it’s almost impossible to measure […] The post It’s fine to say you’re not ok appeared first on The European Magazine ..read more

According to a new report from IFC, boosting online education for women in emerging markets expands job opportunities and can add up to $14bn to market value  Greater access to online learning for women can boost economic opportunities for them, such as jobs and new skills, while potentially adding up to $14bn in value to […] The post Emerging markets: Online learning for women unlocks economic potential  appeared first on The European Magazine ..read more

Nalisha Patel of GMAC explores a continuing lack of gender balance in European graduate management education, and asks how can things can be improved. Business schools, and the world of business more generally, have been historically perceived as a masculine dominated space. In fact, when Forbes recently announced their 2022 Richest Billionaires in the World, […] The post Why progress is not parity appeared first on The European Magazine ..read more

The art of data science has the ability to transform businesses, and should be learnt and understood more broadly, says Chris Greenwood of NetApp  The post Make your employees everyday data scientists  appeared first on The European Magazine ..read more

Agata Mirowska of NEOMA Business School offers advice on ensuring international academics make a smooth transition when joining a new institution  The post Welcome to the team appeared first on The European Magazine ..read more