Experts say that Global electronic signatures transactions have risen from 89 million to 754 million in just a span of five years. According to Prescient & Strategic Intelligence, the e-signature market would expand to $9,073.1 million by 2023. Thus, the importance of e-Signature cannot be emphasized enough. Especially, during the current COVID-19 crisis, businesses have realized the relevance of Online Signature Service even more. To learn more read our Key benefits of e-signatures with integrated payments during COVID times  As smaller businesses have more stringent budgets, they ..read more

Businesses are always looking for innovative ways to win over more customers and retain them. The pricing and billing options that businesses offer to their customers play an integral role in determining their overall success. Introducing usage-based billing or usage-based monetization is a unique option that can appeal to customers irrespective of the growth stage of their business or its size.  Initially, companies begin with a simple billing strategy that involves charging customers on a recurring basis for continuous services. This can be managed through recurring billing software. Ho ..read more

Subscription-based billing is a volume-driven model, the growth in revenue can be achieved provided the business is able to scale up. Partnering with the right provider to automate the revenue collection process will enable steady growth, retention of revenue and prevention of revenue leakage.  In today’s times, SaaS recurring billing businesses can scale-up rapidly by aligning with the right recurring billing provider. It can be quite a daunting task for subscription billing based Saas businesses to choose the best recurring billing pricing strategies and the right recurring billing so ..read more

There has been a paradigm shift in the way business is conducted amidst the pandemic, social distancing and work from home have become the norm. These times call for contactless merchant-client relationships, many enterprises are investing in electronic signature applications which ensure execution of contracts in a seamless and secure manner.  Electronic signature has the same impact and legal binding as in the case of “wet-ink” in the US. The legal validity of e-signature is governed under UETA and E-SIGN. With the legal framework laid out, there are many software companies offering com ..read more

Recurring revenue and subscription models are no longer confined to technology companies or consumer goods like razors and cat toys. New recurring revenue model have emerged in many industrial sectors: financial services, healthcare, leasing, logistics, transportation, and even manufacturing. Adopting a recurring revenue or subscription model doesn’t mean abandoning your traditional pricing model. These models can be phased in. You can evaluate their effectiveness against your traditional business model and adjust your pipeline accordingly. Finding the Right Model: Step Towards Success   ..read more

Customer acquisition is complex in today's hyper-competitive global marketplace. As a company, you have myriad questions to answer about your customers. What do they want? What do they need? How can they see you as a solution to their problems? How can you help them to grow?  Subscriber acquisition is even more complex than fixed-sale customer acquisition. With a subscriber, you are aiming to build a long-term relationship. You need to understand your customer’s ongoing needs. You need to understand their goals and their growth strategies. You may need to help them with mindset shifts to ..read more

You read in Forbes that subscription businesses are building revenue NINE TIMES faster than the S&P 500, even more so in the B2B space (22%) than in the B2C space (16%). You know the subscription economy is here to stay and you must adapt or die. But, you just don’t see how you can integrate a subscription sales model into your existing business.  And, it’s not just the subscription economy that demands change. Your customers want personalization. If they’re like the people surveyed by Epsilon, 90% of your customers want personalized services and 80% are more likely to do business wit ..read more

How to Cut Prices and Make More Money (no, this is not a joke) The truth about sales in 2020 is that everyone loves a discount. Everyone. And, if you don’t use discounts as part of your sales strategy, you’re leaving money on the table. Inc Magazine reported that in 2018 66% of customers made an unplanned purchase because of a discount 74% of B2C customers said discounts were a top factor in deciding where and what to buy 88% of first-time customers were influenced by the availability of a discount 94% of B2C customers looked for discounts before purchasing  There are obvious business b ..read more

Hopefully, you read our blog “Understanding the New Subscription Economy.” It gives you a quick synopsis of the first half of the book that everyone is talking about, Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It. It matters because subscription businesses grow nine times as fast as the S&P 500, with B2B subscription sales (22%) growing even faster than B2C subscription sales (16%)! B2B companies, from Adobe to Caterpillar, are selling subscriptions like hotcakes.  The key takeaway is that our economy is shifting from a product economy ..read more

The book Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It, challenges the assumptions we make about business in the 21st century. You may be too busy running your company or department to read the entire book, so your friends at BluSynergy are lending a hand and providing you with a book synopsis in two blog posts! The two premises of the book are: “Ready or not, here it comes”  “Adapt or die” This first blog post helps you understand the new subscription economy (here it comes or, more appropriately, here it is). The next blog post will pro ..read more