OTT streaming profitability is complex due to high competition, making it difficult to acquire customers.The issue of increasing churn rate remains a persistent worry for broadcasters, and it is a problem that they have yet to fully understand and address. Offering an OTT free trial is a highly effective strategy for boosting subscriber acquisition, customer lifetime value, and broadcaster revenues ..read more

As the OTT landscape matures, more prominent players are gathering increased market share and focusing on margin optimization. With that, profitability is taking center stage in broadcaster agendas. This makes boosting both acquisition and retention critical to improving the bottom line. Interestingly, payment processing is where a significant part of subscriber retention takes place, yet payments remain a “black box” for broadcasters ..read more

Expanding your OTT service to multiple locations can help you to reach a wider and more diverse audience, thereby increasing your revenue potential.  To make this a thriving practice, you must adopt a strategy combining technical expertise, strategic planning, and a deep understanding of local markets and regulations. It would require you to adapt to technological changes and consumer behaviors and keep an eye on the evolving regulatory environment. How can you accomplish all of this ..read more

Does providing customer support feel more like a liability and operational burden for your streaming business? If yes, it’s time to think again. OTT customer support has the potential to be much more than just answering user queries as a part of the streaming service. It is an excellent strategic imperative to enhance a viewer’s overall experience, drive product development, and boost market competitiveness for your DTC streaming offering ..read more

As the SVOD landscape matures, it is becoming increasingly complex for broadcasters to emerge profitable. The market is saturated with several streaming service providers aboard. On the consumer side, there’s rising subscription fatigue and a tendency to reduce spending. This is manifesting in rising churn levels and impacting broadcaster revenues.  ..read more

Content can be accessed from anywhere worldwide, but does its price change accordingly as it travels across borders?  In this article, we’ll explore: Why multi-currency pricing has become essential for OTT platforms aiming to make a global impact. The impact of multi-currency pricing on user experience and retention in various regions. How customizing this aspect of your service can improve customer satisfaction ..read more

The D2C streaming space is maturing with agility. The market is consolidating as OTT penetration touches an all-time high. Prominent players are gathering increased market share. Technology is evolving at a rapid pace. Consumers are demanding premium experiences while being conscious of value for money. Churn is rising.  ..read more

The entertainment industry has evolved to provide various choices at our fingertips. We can now stream over-the-top contenton mobiles, tablets, and TVs, leading to an increase in demand for Video on Demand (VOD) services. Experts predict that the VoD market will reach up to $90 billion by 2024 ..read more

Why focus on recurring billing in a world of growing AVOD and FAST models? Here’s the reason: The industry still strongly depends on SVOD as a primary form of monetization. According to a primary survey by Cleeng x Omdia run across video service providers in five highly-developed streaming markets, 88% of broadcasters continue to rely on customer subscriptions as their most prevalent form of monetization.  ..read more

Streaming on OTT platforms is becoming the gold standard for consuming entertainment content worldwide. As a result, the number of OTT platform choices for consumers is growing fast, making it a fertile market. Yet, this growth poses stiff competition for the existing VOD players and new market incumbents ..read more