
Food Chain Wars
14 FOLLOWERS
The war for the food dollar is upon us and the future of the small family farm is hanging in the balance. Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them to take the fight to the next level. In each episode, you'll hear industry experts break down proven growth strategies that..
Food Chain Wars
4M ago
Team meetings are tough to get right... Whether you work with a few family members or a full-blown team, you've probably left meetings feeling more confused and discouraged than you came in. Some of us get so fed up that we attempt to steer the organization without meetings altogether. After all, between producing livestock and packing orders, who really has time for formal meetings anyway? However, this only leads to more chaos and sideways energy. So what's the answer? In our experience, the key to having really great team meetings boils down to the AGENDA. The right agenda helps every ..read more
Food Chain Wars
5M ago
According to a few recent interviews from CEO Mike Salguero, ButcherBox has scaled beyond $600m in revenue.
In this episode, Blaine and I share our reactions to ButcherBox's remarkable growth, a breakdown of the strategies they leveraged, as well as what their market position means for the everyday farm-to-fork producer.   ..read more
Food Chain Wars
6M ago
There's a lot of buzz floating around about AI and how it's disrupting countless industries.
But are there actually any practical applications to use to help run a farm-to-fork business?
We answer that question in today's episode by showcasing some of the ways we're using AI to save time while producing better results ..read more
Food Chain Wars
1y ago
Whether you're a startup or simply new to marketing, you may feel overwhelmed with a torrent of tools you can use to promote your business. It can be difficult to know where to focus your energy.
In this episode, we'll explain why email is king at Seven Sons, even in today's world of social media and influencers.
Brooks and Blaine will each share their three favorite emails they use at Seven Sons, and they'll talk about the impact these emails can have on your customers.  ..read more
Food Chain Wars
1y ago
Are your priced stay profitable in 2023? According to the USDA, consumers paid 12.4% more at the grocery store in Oct, 2022, vs Oct, 2021.
As we continue through a season of unpredictable inflation, the consequences for neglecting price corrections has never been higher. At best-case, unsustainable pricing suffocates your ability to invest in growth.
Maybe that's how you feel now... We've all been there.
The good news is that it doesn't have to be this way. In today's episode of Food Chain Wars, Blaine and I unpack the thinking & systems we use stay on top of profitable margins!
Click for ..read more
Food Chain Wars
1y ago
Want to generate more engagement, clicks, and revenue with every email you write? We've brought Chad Graue (Director of Digital Marketing for Seven Sons) back on the show to help you do just that! In this episode, Chad will share three tips you can use to improve your email copywriting. Each tip is simple enough, you can put them to work in the very next email you write ..read more
Food Chain Wars
1y ago
5 Marys Farms are doing a lot of things right and we've yet to see anyone leverage Instagram better. Their account is up to 200K+ followers, and they've used that audience to grow one heck of an eCommerce business. Catch our interview with Mary Heffernan to get their full story and advice for fellow farmers ..read more
Food Chain Wars
1y ago
With any business, it is vital that your customers know and trust your operation which helps build a long-term customer relationship. In this episode, listen as Blaine and I discuss the importance of mastering video to build trust with your customers ..read more
Food Chain Wars
1y ago
Our three favorite walk-in freezer solutions you can buy for up to ten times less than the price of buying new! This episode is the perfect resource to bookmark and refer back to the next time you're in the market for additional freezer square footage, (and need to do so on a budget ..read more
Food Chain Wars
1y ago
This episode is for anyone who's ever been discouraged by failing to achieve their goals. In this episode, we show you how to use the SMARTER goals framework to increase the probability of goal achievement, and give you confidence that you're setting the right goals in the first place ..read more