In this exciting episode of Marketing 4 Business Podcast, Scott sits down with Mitch Shaw, the founder of Upstream to discuss his innovative approach of merging charity and business growth. You'll learn about Mitch's journey and how he creates beneficial partnerships for all involved.  This episode covers topics such as Mitch's teamwork philosophy, the significance of charity partnerships, building a sustainable model and community, and incorporating social good into your brand. You'll hear about businesses like Novus New Zealand that have integrated charity into their brand. This Marketi ..read more

In this episode of the Marketing 4 Business Podcast, we focus on building and keeping up marketing momentum. Scott offers helpful advice and strategies that are important for any business owner who wants to restart or boost their marketing efforts. Here's what this Marketing 4 Business Podcast episode covers: Getting Back on Track:  - The value of community support for the podcast   - Personal stories about overcoming marketing problems  - The 'draw a line in the sand' method for a new beginning  - The need for making decisions and taking action to build momentum Small ..read more

In this special episode of the Marketing 4 Business Podcast, Scott is hitting a big milestone: his 50th birthday! To celebrate, he's sharing 50 learnings not just from a career in marketing and business, but from 50 years of life experiences.  By the end of this Marketing 4 Business Podcast episode, you'll have a bunch of useful tips, smart tactics, and the motivation to tackle your own business, marketing or life challenges. Whether you’re at the beginning of your career, scaling a business, or looking for ways to reinvent your approach, Scott’s 50 lessons offer something for everyone.&n ..read more

In this enlightening episode of the Marketing 4 Business Podcast, Scott sits down with the inspiring entrepreneur, Nick Burns. Nick shares his story, highlighting how he converted his operational expertise into a lucrative business. We delve into the concept of 'Clean Sheet Selling' and explore how it skyrocketed Nick's company to international fame. Here's what you can look forward to in this Marketing 4 Business Podcast episode: Switching from Numbers to People: Understanding the value of interpersonal skills in business and sales, and learning to embrace the human aspect. The Birth of Emend ..read more

In this eye-opening episode of the Marketing 4 Business Podcast, Scott chats with Sarah Anderson about her entrepreneurial journey. From her high school crafting days to running three successful businesses, they dive into Sarah's strategies for growth, how she connects with customers, and her flexibility in navigating the challenges of the pandemic. Here’s what you will learn in this episode of the Marketing 4 Business Podcast: Sarah's Entrepreneurial Beginnings: Discover how her upbringing and education fueled her business journey, leading from student life to owning three businesses. H ..read more

Welcome to the latest episode of the Marketing 4 Business Podcast, where we delve into the world of SEO with Google SEO & Ad Specialist Dean Warwick. In this episode, we dissect how local businesses can dominate Google Maps, enhance online visibility, and craft a robust SEO strategy for sustained success. Here's what you'll learn in this Marketing 4 Business Podcast episode: Mastering Local SEO:  - The significance of Google Business Profile and tips on claiming and optimising it. - Insights into selecting accurate business categories for enhanced search visibility.  - The impact ..read more

Scott was a guest on the Content Led Podcast this week, and we thought it was too valuable not to share with our own audience. In this insightful episode, Scott uncovers the strategies he has mastered for creating content that drives business growth. Here's what you'll learn in this Marketing 4 Business Podcast episode: - Content as a Growth Lever: Discover how freely sharing knowledge and insights can significantly foster business development and client acquisition. - Audience Engagement: Learn the importance of understanding your audience's engagement patterns – whether they prefer a si ..read more

In this episode of the Marketing 4 Business Podcast, Scott and Social Media Strategist Olivia Brand delve into the significant impact of video content on enhancing business visibility and engagement within the digital landscape.  Here's what you'll learn in this Marketing 4 Business Podcast episode: Video Marketing Accessibility:   - Leverage smartphones for high-quality content   - Break the myth that effective video requires hefty budgets Content Creation Skills:   - Importance of authenticity and human connection   - Scripting engaging narratives ..read more

Welcome to our newest episode of the Marketing 4 Business Podcast. In our latest episode, ‘The 5 Best Ways to Grow Your Business in 2024’, we take you through a range of proven business expansion strategies for the coming year. This episode is packed with insights from your host Scott who shares strategies on strategic outreach, networking, and clever advertising. Here's what you'll learn in this Marketing 4 Business Podcast episode: Mastering Cold Outreach - How to create a Dream 100 list to laser-target your ideal clients. - Utilising LinkedIn for warm leads and valuable conversations. Inbou ..read more

In this engaging episode of the Marketing 4 Business Podcast, Scott sits down with Dave Armstrong, a connoisseur of both whiskey and business banking. The episode is a rich blend of personal stories, entrepreneurial insights, and strategic advice for business growth. Dave takes us from the history-laden streets of Wick to the complex world of business financing, personal branding on LinkedIn, and the intricacies of venture capital. Here's what you'll learn in this Marketing 4 Business Podcast episode:  Whiskey, Storytelling, and Career Transitions: - The art of selling whiskey through sto ..read more