If you are an education provider, are you curious about how to use social media platforms like X/formerly Twitter to deliver engaging and accredited CME content? If you're a writer, do you want to know more about how to create social-media-based short-form content? As a medical educator or content creator, you may be looking for innovative ways to reach healthcare professionals where they already spend time - on social media. Episode 111 jumps into the world of "tweetorials" and explores how you can adapt your educational content for platforms like X/Twitter while maintaining the quality and a ..read more

Are you unknowingly excluding audiences with your medical writing and CME content?  As a CME professional, ensuring that your content reaches and resonates with diverse audiences is crucial. In a field that shapes the clinical practice and well-being of so many, accuracy and accessibility are non-negotiable.  Virginia Chachati, a pharmacist turned medical writer, joins me to explore strategies and best practices for crafting inclusive, accessible content that empowers readers and improves health outcomes.  In EP 109, you’ll: 1. Learn how to optimize your content for people with ..read more

Are you crafting compelling stories of transformation in your CME needs assessments? As a CME writer, your ability to identify clinical practice gaps and translate them into actionable learning objectives is crucial for creating needs assessments that lead to impactful education. Episode 110 equips you a framework for developing practice and performance gaps and learning objectives for robust needs assessments that justify the need for education. Tune in to: Understand what clinical practice and performance gaps are and how to substantiate them through thorough research Learn a framework for ..read more

Are you unknowingly excluding audiences with your medical writing and CME content?  As a CME professional, ensuring that your content reaches and resonates with diverse audiences is crucial. In a field that shapes the clinical practice and well-being of so many, accuracy and accessibility are non-negotiable.  Virginia Chachati, a pharmacist turned medical writer, joins me to explore strategies and best practices for crafting inclusive, accessible content that empowers readers and improves health outcomes.  In EP 109, you’ll: 1. Learn how to optimize your content for people with ..read more

What challenges and opportunities await US-based CME providers looking to expand into Europe? As a CME provider, understanding Europe's accreditation landscape and cultural nuances is crucial for successfully delivering education to international audiences. In today’s episode of Write Medicine, Susan Yarbrough joins me in dissecting the complexities of CME in Europe and guiding us through the accreditation mosaic. We’ll explore key considerations and strategies for navigating European CME, including the need for a strong dose of cultural humility.  In episode 107, you’ll: 1. Gain ins ..read more

Are you trapped in the generalist rut as a medical writer? Discover the power of nourishing your niche in CME writing. Specializing in CME writing can help you crack the client mindset code, build authority, generate higher revenue, and optimize your marketing efforts. This Monday Mentor episode explores how focusing on CME can lead to a thriving medical writing career and help you: 1. Understand the rewards and risks of specializing in CME writing 2. Learn how to identify and develop your CME niche based on your skills and interests 3. Discover strategies to market your CME writing services ..read more

Are you a medical writer struggling to stay competitive and confident in the rapidly evolving industry landscape? Experienced medical writer and educator Michelle Guillemard shares her insights today on how aspiring and established medical writers can navigate the challenges of an increasingly crowded field, economic fluctuations, and the rise of AI writing tools. Whether you're looking to break into medical writing, specialize in a niche, or future-proof your skills, Michelle's advice will help you chart a path to success and fulfillment in your writing career. Listen to this episode to disco ..read more

Are you measuring educational outcomes but failing to capture the true impact on your learners? As a CME/CPD professional, you know that proving the effectiveness of your educational programs is crucial. But in the rush to gather data and report metrics, it's easy to overlook the individual learner's experience and perspective. Relying solely on quantitative measurements can cause you to miss valuable insights that could help enhance your activities and programs. In this episode, physician and longtime medical educator Dr. Dean Jenkins shares: 1. Why it's essential to focus on the le ..read more

Are you unknowingly sabotaging your spine health every time you sit down to write? As a medical writer, you pour your mental energy into crafting high-quality documents. But while you're focused on engaging your mind, your body may suffer silently.  Poor posture, repetitive movements, and prolonged periods of sitting can lead to neck strain, back pain, and other musculoskeletal problems that impact your physical well-being and ability to think clearly and creatively. In this episode of Monday Mentor, chiropractor, researcher and medical writer Peter Stein PhD, DC shares some of his insigh ..read more

If you are a medical writer my guess is that you occasionally struggle to engage your target audience. Health professionals have less time and shorter attention spans, making it critical for medical writers to master storytelling techniques that get their audiences interested and engaged with content, whether we’re talking about slide decks, manuscripts, or omni-channel content. My guest in episode 102 is Eleanor Steele, also known as MedComms Mentor, who shares how she transitioned from agency work to running a successful freelance business in medical communications. Join us to ..read more