Foodpreneur with Chelsea Ford
141 FOLLOWERS
Imagine a food & drink consumer packaged goods industry (CPG) where both small and large players co-habitat, consumers have choice, there's integrity in what they're buying and they experience innovative, sustainable products. Hosted by founder, award-winning coach, consultant & advocate Chelsea Ford, in this weekly podcast you'll hear interviews with incredible founders and..
Foodpreneur with Chelsea Ford
19h ago
The first 90 days after your product lands on the supermarket shelf are crucial to your long-term ability to keep it there.
Setting up your rate of sale to continually improve will avoid the risk of your product being delisted. One of the fundamentals of getting this right is by ensuring your first promotional plan doesn’t sit outside of what else you’re doing. In fact it should complement your existing activities and tie back to your overarching business strategy.
Strategy should never change, but your tactics will.
In this episode I go beyond just telling you, you need a plan, and give yo ..read more
Foodpreneur with Chelsea Ford
1w ago
Many food and drink founders dream of landing their product on the shelves of the major supermarkets.
But why do they make it so hard for Foodpreneurs to do so?
In this episode of Foodpreneur with Chelsea Ford podcast, I chat with Allen Roberts, a former FMCG senior executive with food giants like Vegetable Oils which became Goodman Fielder, Cerebos the makers of Fountain Tomato Sauce and Dairy Farmers.
Allen and I talk about the big issues for small brands when working with the majors and the multiples. We go beyond just speaking of the crippling price promotions asked of brand owner ..read more
Foodpreneur with Chelsea Ford
2w ago
You might be a small business but that doesn’t mean you have to spend more than you earn. There might be a constant list of activities on your ‘to do list’, all seemingly urgent to keep your business afloat, but what are the things that are the most important that will put more money in your pocket, and not more money in the pockets of retailers or distributors?
In this 100th episode of Foodpreneur with Chelsea Ford podcast, I outline six ways for consumer packaged goods businesses to be more profitable. I unpack conversations with successful brand owners (you’ll hear them) who have spoken to ..read more
Foodpreneur with Chelsea Ford
3w ago
Many food and drink founders dream of taking their brand global.
But where do you start, what does it take and what are the challenges that come with expanding into international markets?
In this episode of Foodpreneur with Chelsea Ford podcast, I chat with Kathryn Bricken, founder of Doughlicious - the London Dough Company. Kathryn shares the secrets behind scaling her cookie dough empire in just a few short years. We explore her journey from a London factory to landing on shelves in some of the largest retailers across the world, including Whole Foods, Costco and Marks and Spencer and now ..read more
Foodpreneur with Chelsea Ford
1M ago
Many small packaged food and drink businesses see PR as complex, ill-defined, or expensive. But what if it could be simple, affordable, and highly effective?
In this 2nd Anniversary episode of Foodpreneur with Chelsea Ford podcast, I explore the power of PR for Foodpreneurs. Join me as I chat with PR expert Celia Harding, who's worked with both major brands including Smirnoff, and boutique favourites like Mr Black Coffee Liqueur.
Celia breaks down insider tips and tools to get your brand noticed, without breaking the bank (or spending anything at all!).
Tune in to discover:
? Strategies to ..read more
Foodpreneur with Chelsea Ford
1M ago
The world's top business leaders know the secret ingredient for scaling success: people. Not just employees, but a powerful network of mentors, allies, and even family.
In these turbulent times, going it alone limits your growth potential. That's why in Episode 97: Behind the Scenes Look of what it Actually Takes to Scale, Scott Mendelsohn, the people-first powerhouse behind Australia's Raw C and Lesser Evil brands, shares his story of success by finding his ‘tribe’. He went from two shipping containers of coconut water to a $30 million international enterprise – and it wasn't through solo her ..read more
Foodpreneur with Chelsea Ford
1M ago
Forget the fantasy of buyers begging for your product. In the real world of packaged food and drink, thousands of brands are vying for limited shelf space. To stand out and get noticed, you need a strategic game plan.
In this 2nd Anniversary episode of Foodpreneur with Chelsea Ford, I talk with RangeMe founder, Nicky Jackson, the queen of connecting suppliers with retailers. Nicki spills the beans on how to crush the buyer game and land more accounts. Get ready for insider tips and tricks on:
? Strategies for handling radio silence from buyers after sending samples (I bet you’ve never consid ..read more
Foodpreneur with Chelsea Ford
1M ago
Picture this, you’ve just launched a food brand with no FMCG experience, producing in a saturated market from your garage in a local town. Fast forward four years, and that brand is now a household name, generating millions in revenue, selling nationally and internationally, and self-manufacturing not only your product but others as well.
It may sound like a dream, but it's the reality for Cian Dawson and Courtney Brown, co-founders of GYMBOD – a better-for-you ice cream brand that has skyrocketed since its conception. With a dedicated following among fitness enthusiasts and health-conscious ..read more
Foodpreneur with Chelsea Ford
2M ago
In the competitive world of packaged food and drink, your brand and packaging are your megaphone, your spotlight, your key to conquering the aisles, landing on more shelves and building loyal customers.
In this 2nd Anniversary epsiode of Foodpreneur with Chelsea Ford podcast, I chat with with design experts Bex Deere and Nat Townsend from Griffin Grace. They've helped countless challenger brands in the food and beverage space cut through all the visual noise on shelves, and they're here to share their wisdom.
These design wizards unveil the magic formula for forging that personal connection w ..read more
Foodpreneur with Chelsea Ford
2M ago
Knowing what trends are happening in your industry is a smart way to find out how to not just stay on top of what’s happening, but ahead of it; differentiating yourself from a lot of the competition while doing so.
Brands that don’t evolve, get left behind. It’s not about jumping on every new trend that comes along or creating a new product to meet every consumer’s demand. It’s about being in the know, staying attuned to consumer trends, and knowing which of these trends align with your brand and are feasible to incorporate into your NPD, marketing messaging, and content strategy.
If you’re ..read more