In today’s digital landscape, you’d be hard-pressed to go five minutes without encountering some form of video content. Gone are the days of solely turning to traditional marketing to spread your brand awareness. Instead, video marketing is pervasive and inescapable. It’s no longer a luxury meant for conglomerates but an essential and accessible means of advertising. But now that corporate videos are a dime a dozen, trying to produce one for your own company may seem intimidating. Where would you start? And how do you get yours to stand out from the crowd? The first thing you’ll have to do ..read more

With any piece of video content, it’s always readily apparent whether it’s good or bad. In a world so saturated with content, you cannot afford to create something lacklustre – especially if you’re attempting to persuade audiences. You have to prepare for snap judgements regarding your brand. Unfortunately, there is no single formula for creating a universally loved video. Audiences are notoriously fickle, especially if they’re on the internet. Your target audience also probably has particular preferences that you will need to be able to gauge before proceeding. Fortunately, good ..read more

Video content has fast become one of the most successful means of marketing available. In fact, with businesses adopting video marketing at such incredible rates, corporate videos have become a dime a dozen. Yet, with all that competition, it’s no wonder brands are struggling to be heard. So, how do you ensure that your video content makes its presence known? Well, it begins with choosing the right production house for the job. Every video production company has its unique style and working method. While you have the final say in the overall look, concept, and purpo ..read more

There’s no doubt that the human brain finds visual content to be the most engaging and intriguing kind. Taking this a step further, video content like infographics and animation are simpler to understand and, thus, makes a longer-lasting impression on someone. An engaging animated video effectively conveys the messages you need to deliver with a minimal preamble and maximum efficiency. Still, many believe that an animated video won’t be taken seriously in a corporate setting; this couldn’t be further from the truth. To prove it, we’ve listed some of the bi ..read more

The importance of videos when trying to reach a larger audience is undeniable and has only increased with time. Research has shown that in the last year alone, almost the entire population of Internet users has reported watching more video content than ever before. However, staying relevant with the newer generation in this climate means adapting accordingly. Communication and engagement are crucial in an online environment – the role of video marketing in determining a brand’s success has never been more significant. Utilising a well-made corporate video to engage your ..read more

If you want your company to stay relevant in this digital landscape, creating corporate videos is an absolute requirement and essential to ensuring and sustaining audience interaction. All of the most interesting, attention-grabbing videos begin with a good idea. Its execution, however, is a much more complicated, lengthier, but necessary affair. With the myriad benefits a corporate video provides, it’s not surprising that they’re growing increasingly commonplace. However, people are still rarely familiar with the process behind making them. This is an egregious oversight because ..read more

An engaging, well-crafted corporate video takes a lot of hard work, time, and sizeable capital to produce. As such, it’s reasonable for you to want it to reach its intended audience as effectively as possible. Marketing content to people is a delicate line to walk. It’s not simply enough to reach as many individuals as you can. If you advertise your videos to the wrong section of an audience, the impact of the message in your videos will not be as potent. For the video content, you create to reach its maximum potential, reaching your target audience is paramount. Fortuna ..read more

Creating an informative and engaging corporate video is only the start. Once your video has been posted and shared with the world, how do you gauge whether your video marketing strategies have yielded the desired results? The first step is to recall your initial objective for the video. After that, it’s only a matter of comparing the results against the specific criteria you set beforehand. Planning the video content and marketing strategy thoroughly before producing it makes reporting on metrics more straightforward. You must track at least a fe ..read more

By now, you’re probably well aware of how vital video marketing is to a business. In this day and age, content has to be diversified. Words and images no longer suffice. The average Internet user is bombarded by video content, and your brand must be able to keep up. Trying to get into the ins and outs of corporate video production might be a bit intimidating. But, as is true with anything, effective video marketing requires a plan of action. You wouldn’t want to invest time and money into something that wouldn’t yield the desired results. Still, how exactly does one maximise their reach thr ..read more

Video marketing has become an integral part of the digital landscape and is necessary for creating brand awareness. Nearly 90% of businesses so far have incorporated some form of video content into their digital marketing strategies. Consumers who frequently watch videos aren’t just watching online entertainment content. Nearly half of these people watch videos from brands they like or are looking into. Over 80% of these people have been persuaded to purchase a product or service after watching videos from these businesses. This type of content is also much more likely to be shared than any ..read more