In the latest episode of the Women on the Rise Podcast, Jen delves into the top reasons why businesses often hit growth plateaus and fail to scale as quickly as owners desire. Drawing from over 20 years of entrepreneurial experience, Jen shares invaluable insights on evaluating your current situation and making strategic changes to break through to the next level. One key area Jen emphasises is reviewing your business model and product/market fit to ensure it can truly support your scaling goals. Some models simply don't allow for exponential growth due to limited demand or other constraints ..read more

Networking is an essential skill for any entrepreneur or business owner. However, it's an area that many struggle with. Effective networking requires strategy, effort, and relationship-building over time. By focusing on quality connections, you can expand your network and find new opportunities for your business. Understand the Power of RelationshipsAt the core of successful networking is developing strong relationships. Your goal should be to get to know others by learning about them, not just promoting yourself. Ask open-ended questions to have meaningful conversations. Find out about peopl ..read more

Networking is an essential skill for any entrepreneur or business owner. However, it's an area that many struggle with. Effective networking requires strategy, effort, and relationship-building over time. By focusing on quality connections, you can expand your network and find new opportunities for your business. Understand the Power of Relationships At the core of successful networking is developing strong relationships. Your goal should be to get to know others by learning about them, not just promoting yourself. Ask open-ended questions to have meaningful conversations. Find out about peopl ..read more

Building a successful business from the ground up is no easy feat. Entrepreneurs pour their hearts and souls into developing innovative ideas and bringing them to market. However, even the most driven founders are bound to encounter obstacles along the way. From deficiencies in planning and branding to issues with marketing, operations and mindset, there are certain pitfalls that frequently trip up new ventures. Below are the top 10 mistakes entrepreneurs make, with tips for addressing each error to put your business on a stronger footing for the long term.   Business planning is key for ..read more

As a new school year begins, it's important for PDHPE & Community & Family Studies teachers to start off on the right foot. Here are some key things to focus on at the start of term using the six step process in the form of the acronym ACTION.  Advocate for Yourself As the school year begins, it's important for PDHPE & Community & Family Studies teachers to advocate for themselves by setting clear boundaries around their workload. Taking on too many additional responsibilities outside the classroom can easily lead to burnout if not managed carefully. PDHPE & Community ..read more

Branding is often one of the last things entrepreneurs think about when starting their business. But as branding expert and Female Fusion member Jen Bowers shares in her recent interview on the Women on the Rise podcast, strong brand foundations are crucial to building a successful brand over the long run. Jen draws an apt analogy comparing brand foundations to the foundation of a house. You can choose all the beautiful finishes, fixtures and design elements for a house, but without a solid foundation, the whole structure will be unstable. The same holds true for brands - without understanding ..read more

As female entrepreneurs, events play an important role in expanding our businesses. But event planning can seem daunting, especially if you've never done it before. In this blog, we'll break down key insights from our podcast with Female Fusion member Sally Porteous - founder of Red Lanyard and the Event Planners Workshop. Sally shares her expertise on using events strategically and overcoming common challenges. Start with Defining Your Audience Many make the mistake of choosing a venue or date first. But Sally emphasizes starting with who you want to serve and what you want to share. She reco ..read more

As an entrepreneur, one of the most important goals is building a profitable business. However, many female business owners and entrepreneurs struggle to achieve consistent profits due to obstacles in key areas. There are four main areas that consistently hold business owners back from profitability. Let's take a closer look at each area and how to optimize it. The first area is research and clarity on products/services and customers. Many entrepreneurs jump into business without fully understanding who their ideal customer is or clearly defining their offer. Thorough market research upfront ..read more

As an entrepreneur, it's important to regularly review how your business is performing so you can identify areas for improvement and set goals for the future. So let's discuss the key things you should be tracking and evaluating when doing an annual or quarterly review of your business performance. Tracking key metrics gives entrepreneurs visibility into what's working well and what needs improvement. Firstly, ask yourself what worked really well over the past year or quarter. For example, did a particular sale, offer, or new product perform strongly? You should also identify what didn't work ..read more

One of the biggest challenges many female entrepreneurs face is acquiring new customers and growing their businesses. This week we are sharing our top strategies for overcoming this hurdle. Knowing Your Ideal Customer It all starts with understanding your ideal customer, and the best way to do this is by conducting surveys and seeking feedback to gain valuable insights. Surveys allow you to ask targeted questions to learn what problems customers are looking to solve. Follow-up interviews provide an opportunity to dig deeper and truly get inside the mind of your ideal buyer. Crafting An Irresis ..read more