In today’s rapidly evolving digital landscape, new technologies are profoundly disrupting and reshaping the way individuals manage their finances. One ever-evolving relationship is the one between financial advisors and their clients, which changes as tools and information continue to become more widely accessible. Consumers expect their interactions to be seamless and intuitive, pushing financial services brands towards rapid adoption of AI, diverse platforms and interfaces, personalization, and even gamification ..read more

Customer expectations are evolving faster than ever. It’s (past) time to ask: Is our customer experience (CX) strategy keeping up? Let’s take a closer look at how to meet today’s demands while also gearing up for tomorrow ..read more

Written by Kristen Haddad, Senior UX Researcher, with Insights from Ali Smith, Jennifer Olivier, Julia Strunk, and Max Symuleski. >> Short on time? Jump to our list of actionable steps and practical strategies for product teams ..read more

When it comes to understanding the nuances of user behavior, in-person research offers unparalleled depth, capturing insights that virtual methods often miss or can’t capture at all. These projects aren’t simply about observations—they involve meticulously crafted environments, advanced technical setups, and a deep understanding of both the product and the user. Especially now, consumers expect seamless and personalized experiences across every touchpoint, platform, and device, requiring a robust and innovative product strategy. In-person research can be the perfect avenue for blue-sky explo ..read more

AI's potential to revolutionize products is immense—but it comes with both risks and opportunities. At AnswerLab, we believe product research is essential for building responsible AI that's user-centered, transparent, and beneficial to humanity ..read more

San Francisco – November  12, 2024 – AnswerLab, the leader in defining the next generation of customer-centric brand experiences, announces the appointment of Megan Malli as Chief Executive Officer, ushering in a transformative new chapter as the company approaches its 20th anniversary. Founder and outgoing CEO Amy Buckner Chowdhry has assumed the role of Board Chair, guiding AnswerLab’s mission to help companies unlock transformative possibilities by staying at the forefront of technology and user understanding ..read more

"No one is using this! What should I do ..read more

As a product manager, you're the champion of your product, navigating the intersection of business goals, development roadmaps, and the quest to delight users. But how can you be sure you're building the right thing, the right way? If you make a product in a vacuum without knowing how real users will interact with it, you take on unnecessary risk. Empower yourself with UX research, your secret weapon for creating products that resonate ..read more

Written by Amy Buckner Chowdhry, Founder of AnswerLab; previously published on AnswerLab's LinkedIn Newsletter on September 11, 2024.  ..read more

Building a successful product, and maintaining that product’s relevance and success within the market, requires a deep understanding of your target audience at every stage of product development. The work doesn’t stop at market launch—it continues at each stage of the product lifecycle from development to maturation to decline. But, intuition and guesswork around what your users want can only take you so far. UX research, both qualitative and quantitative, is a vital part of your product development journey.  ..read more