In today’s competitive environment and digitally driven consumer of the restaurant industry, establishing a robust online presence is no longer a luxury but a strategic must, particularly for independent restaurants. Digital marketing for restaurants has reshaped the way consumers discover and engage with restaurants, emphasizing the need for independent establishments to enhance their digital presence for increased searchability and to compete with national chains. Digital Marketing for Restaurants: A Game-Changer for Independence 1. Visibility and Accessibility: Independent restaurants ofte ..read more

In the changing world e of the restaurant industry, a well-crafted Social Media Strategy for independent restaurants has become critical for success in the digital age. As consumers increasingly turn to online platforms to discover and interact with dining options, establishing a meaningful online presence has become a strategic necessity for restaurants and chains alike. Visual Feast: Showcasing Delectable Delights Example: Improve your restaurant’s social media presence by creating a visually appealing gallery of signature dishes, daily specials, and special kitchen moments. Enable the powe ..read more

Repeat customers, and the dollars they drive for your restaurant, are the mainstay of your restaurant’s revenue. Your restaurant needs an efficient, easy, inexpensive method to communicate with the clients and Email is the preferred method of business-to-consumer marketing for over 80% of consumers. Research shows that 74% of restaurants aren’t using email marketing to communicate with their customers. That low usage rate offers your restaurant an advantage if you get going on a robust email marketing program. You can use email for reminders, general communications, promotions, special events ..read more

Why is Social Media So Critical for Restaurants? Across the world nearly 4 billion people use social media. There can be no denying that social media is actually changing the culture around the food we eat and where we choose to eat it. 90% of consumers looking at reviews and various social media before selecting a new restaurant. This new social media culture simply can’t be ignored. In fact, we at Platr.co recommend that you embrace this new culture and think about social media marketing for restaurants. In the current social media environment restaurant customers expect more from their res ..read more

Online reviews have become the ultimate scorecard for independent restaurants. Your restaurant needs a Review Requester to ensure you are getting top-quality reviews. Recent studies show that as many as 90% of consumers view online reviews before choosing the restaurant they will dine at. With nearly everybody using online reviews before choosing where they will dine you really have no option but to pay close attention to your review. While monitoring your reviews is important you must take action to ensure you get more reviews and importantly more 5-star reviews. Here’s a quick guide on how ..read more

Digital marketing automation for restaurants is a must for those who want to keep up with the big budgets and aggressive marketing of national chains. However, it’s important to understand what true restaurant marketing automation should entail. To be competitive, your restaurant needs an online presence that’s among the top 5% of all restaurants. And this doesn’t mean spending thousands every month on a 3rd party marketing agency – it means using tools that automate all your digital campaigns so you can set it and forget it. Let’s first discuss the 4 most important ingredients of restaurant d ..read more

As a restaurant owner, you are always looking for ways to increase your revenue and get an edge on the competition. These 7 digital marketing strategies will help your restaurant do just that by improving its online brand, increasing its search engine ranking, growing its customer base, and boosting its revenue. Let’s review these strategies that promise to grow your restaurant’s revenue.   1. Create a simple and mobile-friendly website for your restaurant. For most restaurants, the website needs to be functional in order to attract and retain customers. At a minimum, the website should ..read more

Consumers are reading and using reviews, especially Google reviews, more than ever before.  That’s why it’s so critical that your restaurant gets lots of reviews and high quality reviews at that. According to a recent survey done by brightlocal.com(1) “More consumers are reading online reviews than ever before. In 2021, 77% ‘always’ or ‘regularly’ read them when browsing for local businesses (up from 60% in 2020).” With consumers being so enamered with reading reviews you simply have to get myriad of reviews to stay relevant in your market.  Your competition knows this and uses loc ..read more

Getting the most out of your social media marketing effort doesn’t need to be laborious and time-consuming. Platr.co can execute your social media strategy with just a click of a button. You can also use Platr.co‘s ‘set it and forget it mode and let it do all the work for you. In this brief article, we’ll focus on the basics of your social media endeavors. 1. Which Channels should a restaurant focus on? Restaurants should consider focusing on 4 social media platforms. Two of these four, Google and Facebook, are a must and two others, Instagram and Twitter, a ..read more

Repeat customers, and the dollars they drive for your restaurant, are the mainstay of your restaurant’s revenue. Your restaurant needs an efficient, easy, inexpensive method to communicate with the clients and Email is the preferred method of business-to-consumer marketing for over 80% of consumers. Research shows that 74% of restaurants aren’t using email marketing to communicate with their customers. That low usage rate offers your restaurant an advantage if you get going on a robust email marketing program. You can use email for reminders, general communications, promotions, special events ..read more