Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. For this episode, host Paolo Mercado is joined by Severine Vauleon, Global Brand Vice President of LUX, who’s spearheading a campaign to highlight the impact of casual sexism faced by women in their everyday lives. As a brand that champion’s women’s self-confidence, LUX has taken up the challen ..read more

Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado speaks with the President of the Malaysian Mental Health Association and Adjunct Professor of Psychiatry at Taylor's University Medical School, Malaysia, Dr. Andrew Mohanraj. Dr. Mohanraj joins Paolo to have a thoughtful discussion about workplace mental heal ..read more

Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado is joined by Dane Smith, Behavioral & Brand Strategist for Ogilvy Australia, to discuss how behavioral insights can go a long way in making a promotion significantly more effective. Together, Paolo and Dane speak about strategies to strike a balance betwe ..read more

Welcome to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado, Ogilvy Consulting’s VP of Behavioral Science, is joined by Michael Barry, associate consulting professor at Stanford University and a researcher, designer, and educator at Quotient Design Research. The duo explore “needfinding” and how behavioral science can give ..read more

Welcome to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado, Ogilvy Consulting’s VP of Behavioral Science, is joined by the President and founder of the Ogilvy Center for Behavioral Science, Chris Graves. Together, the pair discuss how the award-winning Cognitive Profiler can help decode behaviors & attitudes towards h ..read more

Can Behavioral Science be good for your business? For the past 10 years, The Behavioral Science Practice of Ogilvy Consulting has proven time & again that indeed behavioral insights can lead to business growth, innovation and organizational transformation. The Ogilvy Consulting Behavioral Science Practice proudly presents ‘NudgeTalk Asia’. This show provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. Every epi ..read more