Download the Social Media Toolkit for MusiciansDownload Written by Margo Zelle, Marketing & Events Intern Margo Zelle is a jazz, r&b, and pop musician and influencer based in Austin and Los Angeles. With an Instagram and TikTok following of over 5k and 55k, respectively, she has spent many years learning how to develop herself on social media. On top of her personal followings, she has also worked for multiple entities as a social media manager, monitoring their Instagram, TikTok, Twitter, Facebook, and more. Margo is about to graduate from the University of Southern California with a ..read more

Written by Alex Perez, AMF Intern We’re welcoming back SXSW this year after a two year absence of the event in person and we are excited to see the international festival that embodies the spirited and energetic environment of the Live Music Capital of the World®, make its way back into the live events line up not only for the city of Austin, but for the people, the community and the artistry.  SXSW’s conference and festival event is an instrumental phenomenon to the city of Austin. The event is known for bringing local and global communities together, fueling the convergence of music, me ..read more

Written by AMF HQ Did You Know? AMF is committed to ensuring its leadership and team are representative of and reflect Austin’s diverse community. We are musicians, industry professionals, servant leaders, and community members just like you. Get to know the AMF team below! SaulPaul / AMF Board President SaulPaul was appointed AMF Board President in 2020. He is a world-renowned rapper, singer-songwriter, speaker, and social justice advocate who founded the Be The Change Challenge, which seeks to inspire and empower youth and young adults. SaulPaul has garnered two Grammy-award nominations ..read more

In addition to a $25,000 grant award, the unique partnership offers extended benefits to the new class of emerging local artists, including a residency program at PNC Plaza at ACL Live AUSTIN, TX [September 7th, 2022] – Today, Austin Music Foundation (AMF) announced the return of its signature Artist Development Program, along with a new strategic partnership with PNC Bank. Now in its sixth year, the Artist Development Program (ADP) is established as Austin’s most viable program for the discovery and development of emerging artists within the city’s music industry. In May of this year, AMF off ..read more

El Combo Oscuro hails from the sweat-drenched discotecas of Austin, Texas. Formed in 2020, their sound combines the trills of the vintage organ paired with gnarled guitar stylings played over the driving pulses of a thumping rhythm section to create an impenetrable wall of psychedelic cumbia and Latin sounds. Listen El Combo Oscuro Links Website Instagram YouTUBE The post El Combo Oscuro appeared first on ..read more

Jake Lloyd is an Austin, TX multi-faceted artist, unconfined to one genre of music. Working closely with longtime bandmate and producer, Danny Saldivar,along with Jake Rabin (drums), Graham Goetz (bass), and Don Denham (guitar), the band have crafted a signature sound that theAustin Tribeza hails as, “a chorus of rap followed by a measure of R&B with rock undertones, a dynamic nature suggesting Lloyd’s willingness to experiment.” Operating entirely in-house, Jake and co. have meticulously built a unique sound, performance, and image totally their own. Listen Jake Lloyd Links Website Insta ..read more

Grace, a 19 year old R&B/neo-soul artist first took the stage as a dancer before grade school. Over years of training pre-professionally in various commercial dance styles, it became clear that her true love and purpose was in music.  Seeking connections to the music industry, she began by visiting CSP Music Group in Atlanta, Georgia, where she tracked her first single, “Tell Me” that was later released.  Refocusing in her hometown of Austin, TX she became a committed recording artist at Orb Recording Studios. She released her next two singles “Velvet Noise” and “Soul or System ..read more

The sound of a heart breaking, and slowing put itself back together. It takes bravery to write with the kind of threadbare honesty Poet Hawkins achieves in his songs. His voice is reminiscent of Alexi Murdoch, Nick Drake, he approaches music as a man untouched by the current relentlessness of our increasingly fast paced world; he bids the listener to slow his or her mind to a pace where it becomes possible to hear, to feel, and love. Listen Poet Hawkins Links Instagram APPLE MUSIC The post Poet Hawkins appeared first on ..read more

Written by Alex Perez, AMF Intern SXSW has wrapped! Its return after a two year hiatus was a successful one and served as a well-timed social refreshment for the community, creatives and attendees. Well done to all the SXSW members and staff that helped put on a historic conference this year.  In our last blog piece, we talked about SX’s anticipated return and featured an interview with Quentin Arispe, from Quentin and The Past Lives to discuss being an Official SXSW Artist  and how their time in AMF’s Austin Development Program has helped them in their career.  With the festiva ..read more