In this episode of The B2B POD, host Radwa Hassan and guest Abdallah Saqqa discuss why customer experience strategy should be iterative to stay relevant. Abdallah explains that the core of any customer experience strategy is the building and maintenance of a well-supported plan, which must be continuously adapted to keep up with changes in the market and the evolving needs of customers. Without an iterative design process, companies can quickly fall behind their competitors and lose control of their customer base. They highlight companies like Emirates, Qatar Airways, and Amazon as examples of ..read more

Why do so many leaders get Leadership wrong? Leadership can be a dealbreaker in most organizations. Many people get it wrong, or at least some of them do, and many times they don’t even realize it. However, given how quickly the marketing landscape is evolving, collaboration between teams and practicing self-awareness to understand what’s not working out is necessary. Do you wish to know what the different types of leaders are and what good leadership really is? Tune in to Episode 8 of The B2B POD and indulge in an engaging discussion between our host Radwa Hassan and guest Robert Jordan, wher ..read more

If stated correctly, the silos between sales and marketing departments are a long-standing issue throughout every industry.  Do you wish to learn how to bridge the gap between these misalignments? Tune in to Episode 7 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Sunita Hadani, where they elaborate on the challenges and solutions to building a successful connection between an agency and a marketer. In this Episode,  We introduce you to our gracious host Radwa Hassan and our guest Sunita Hadani. Give you a general overview of the chall ..read more

It’s vital to prioritize your tasks to minimize the stress of multitasking and maximize your productivity. When it comes to prioritizing your tasks as a B2B marketer, do you have a strategy in place?  Tune in to Episode 6 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Chris Tremaglio, where they elaborate on how B2B marketing professionals are under pressure to prioritize, the challenges while prioritizing, the consequences of not prioritizing, and more. Listen in to know more about Chris Tremaglio’s honest opinion on the ruthless prioritizat ..read more

Are you interested in knowing what the future holds for B2B demand agencies?Tune in to Episode 5 of The B2B POD and indulge in the conversations of our host Radwa Hassa with the guest Anthony Riley and understand the fundamentals of maintaining a positive relationship with the clients. Take this opportunity to learn more about various trends, news, and future prospects of demand agencies and their impact on the B2B industry. In this Episode,  ●    We introduce you to our lovely host Radwa Hassan and our guest Anthony Riley ●    Give you an overview of the future of Dem ..read more

In today’s fast-paced world, maintaining healthy client relationships is just as important for B2B marketers. If you're struggling to maintain a positive client relationship, we have something special in store for you! Tune in to Episode 4 of The B2B POD with our host Radwa Hassan and guest Jason Gladu where they discuss the pain points related to how consumers are disconnected from brands or companies-and elaborate on how you can fix it. In this Episode,  We introduce you to our host Radwa Hassan and guest Jason Gladu. Give you a checklist of dos and don'ts for keeping a positive custom ..read more

What separates a great leader from a mediocre one?  A manager’s behavior has a direct link to employee experiences of inclusion—in fact, almost half of an employee’s experience of inclusion can be explained by managerial inclusive leadership behaviors. Employees’ experiences of inclusion at work explain how constructively teams problem-solve, how engaged employees are, how interested they are in staying at their jobs, and how much they feel like they can innovate. This Episode of The B2B POD is intended to help leaders understand how to move towards a more inclusive approach to leadership ..read more

Why do so many leaders get Leadership wrong? Leadership can be a dealbreaker in most organizations. Many people get it wrong, or at least some of them do, and many times they don’t even realize it. However, given how quickly the marketing landscape is evolving, the collaboration between teams and practicing self-awareness to understand what’s not working out is necessary. Do you wish to know what the different types of leaders are and what good leadership really is? Tune in to Episode 8 of The B2B POD and indulge in an engaging discussion between our host Radwa Hassan and guest Robert Jordan ..read more

If stated correctly, the silos between sales and marketing departments are a long-standing issue throughout every industry.  Do you wish to learn how to bridge the gap between these misalignments? Tune in to Episode 7 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Sunita Hadani, where they elaborate on the challenges and solutions to building a successful connection between an agency and a marketer. In this Episode,  We introduce you to our gracious host Radwa Hassan and our guest Sunita Hadani. Give you a general overview of the chall ..read more

It’s vital to prioritize your tasks to minimize the stress of multitasking and maximize your productivity. When it comes to prioritizing your tasks as a B2B marketer, do you have a strategy in place?  Tune in to Episode 6 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Chris Tremaglio, where they elaborate on how B2B marketing professionals are under pressure to prioritize, the challenges while prioritizing, the consequences of not prioritizing, and more. Listen in to know more about Chris Tremaglio’s honest opinion on the ruthless prioritizat ..read more