Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also shares about Noibu's synergistic partnership with Salesforce, delving into how they leverage Salesforce's CRM to enhance their e-commerce solutions. We then explore the world of e-commerce implementation, from the rising trend of headless and compos ..read more

Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fintech, we uncover how the mobile e-commerce explosion during the pandemic has transformed the payment landscape. We also dive into the Adyen formula, revealing the company's dedication to innovation and customer satisfaction and how they're constructi ..read more

Håkan Fritz, CoreMedia’s sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has been innovating in the CMS arena since '96. Step with us into a domain where editorial finesse meets e-commerce muscle, a realm where CoreMedia is crafting digital experiences. Håkan sheds light on the seamless integration of AI within the lifecycle ..read more

In this episode, we have a conversation with Lala Asif Alana, Director of Technology SalesForce at Royal Cyber. Lala shares his 18-year evolution from a software engineer to a tech leader in a global enterprise, guiding us through the intricate distinctions between monolithic, headless, and composable systems. He also demystifies these concepts, highlighting the limitations of traditional monolithic systems, the API-driven agility of headless architecture, and the unparalleled scalability of composable commerce. In our conversation with Lala, we also delve into the cutting-edge migration strat ..read more

Listen in to our latest conversation with digital commerce trailblazer Harvey Bierman, the mastermind behind Red Van Workshop. His tales are not just of growth but of innovation and humanizing the digital workspace. For anyone curious about the online retail evolution, Harvey's experiences — from his strategic roles at Crocs and Christie Sports to the inception of Red Van — are a treasure trove of industry wisdom.  Amidst a world where remote work is more than a trend, Harvey discusses the pillars of success in forging a thriving virtual work environment. At Red Van, they're not just talk ..read more

Join us as we engage with the innovative mind of Martin Oliveira, Global Chief Revenue Officer at ESW. Martin unveils his professional evolution from fashion industry insider to e-commerce visionary, guiding us through the landscape of direct-to-consumer engagement and strategic market development. This episode is for anyone looking to scale their direct-to-consumer brand globally as we dissect the challenges and unveil groundbreaking solutions. With Martin's insights, we're tearing down the barriers of international e-commerce, discussing how ESW's localized checkout solutions, smooth logisti ..read more

Join us as we have a conversation with Becky Wright, the Senior Vice President of Global Marketing and Alliances at OSF Digital, for an enlightening discussion on the convergence of entrepreneurship, AI, and Salesforce solutions. Becky shares her pioneering journey from the magazine industry to digital advertising, illustrating her role in the early days of using websites to gauge the effectiveness of print ads. She also unveils the cutting-edge work OSF Digital is doing in the Salesforce ecosystem. Listen in as we explore the thrilling yet challenging landscape of AI implementation in busines ..read more

Listen in as we explore the career of Courtney Austermehle, from her beginnings in sales to her current role as Chief Marketing Officer at Constructor. Courtney's story highlights the dynamic nature of the sales and marketing fields, particularly within the tech industry. Her transition exemplifies blending sales acumen with marketing strategy, offering a unique perspective on scaling impact and the continuous learning required to master marketing tools and tactics. We unpack how AI leverages consumer behaviors, such as clicks and scrolling, to customize online shopping experiences. The signif ..read more

Join us for a conversation with the incredible Oana Dereli from OSF Digital as she brings her unique expertise in e-commerce loyalty and women's advancement in tech to the forefront.  Oana’s double-edged sword of engineering prowess and sales acumen, coupled with her leadership role in the OSF Women's Network, paints a vivid picture of women's essential roles in the tech and retail sphere. Prepare to be captivated by her passion as we celebrate women's achievements and discuss the innovative master classes OSF offers to push boundaries on personal and professional growth. We also take a d ..read more

Join us as we add a personal touch to our Salesforce conversations by finally introducing our hosts, Natalija Pavic and Amalia Murray. Today we’ll peel back the curtain on their career stories, celebrating two decades of Amalia’s marketing journey and Nat’s diverse sales experiences. Our conversation is peppered with personal anecdotes and 'Nat-isms', offering you a deeper connection with the voices that bring this podcast to life. However, this episode isn't just about reflection; it's also about community and innovation. We spotlight trailblazer marketing within the Salesforce ecosystem, par ..read more