Golf has always been a game of fine margins – maybe the ultimate game of fine margins – and this means that the elite players in the game try to fine-tune every aspect of their game and equipment to the nth degree. Right down to the soles of their shoes and beyond. Everybody is aware that each and every club in the bag can be bespoke-fit to suit specific swing styles, specific swing speeds, and geared to give the best possible opportunity to deliver the desired outcome on a regular basis. Most golf ball manufacturers have as many different balls in their ranges as they have competitors in th ..read more

As the vibrant hues of spring emerge and the promise of the long evenings of summer golf beckon, AWGO Golf, a trailblazing brand owned by Irish women, Shauna McIntyre and Stephanie Glennon, has launched its latest range of women’s golf clothing. Designed to empower and inspire, the Spring/Summer 2024 Collection launches today at the Irish Golf Show and embodies the essence of female strength, confidence, and style both on and off the golf course. “Our mission at AWGO Golf is to provide golf clothing that women can feel themselves in” says Shauna McIntyre, Co-Founder of AWGO Golf. “As Irish w ..read more

Softspikes® surged to victory at The Arnold Palmer Invitational presented by Mastercard as the World’s No.1 player, Scottie Scheffler, put on a commanding performance during Sunday’s final round at Arnold Palmer’s Bay Hill Club & Lodge. Wearing his trusted Tour Flex Pro spikes in his Nike TW 23 golf shoes, the former Masters winner secured a 9th successive PGA Tour win by players wearing spikes. In what were very challenging final round conditions, the World No.1 separated himself from the chasing pack with a dominant display of golf, reeling off 4 birdies in the first eleven holes a ..read more

Callaway Apparel spring summer 2024 Callaway Apparel has unveiled its comprehensive new Spring/Summer 2024 Collection for Men, led by a line of fresh and modern conversational print Polo Shirts influenced by some of the game’s great golf destinations. While staying true to the brand’s authentic, performance-driven golf heritage and focus on innovation, these standout prints are inspired by iconic venues like Pebble Beach Golf Links and Seminole Golf Club in the USA. Helen Willsmer, Brand Director of Callaway Apparel, said: “We’re always focused on creating collections that bring together fa ..read more

Heading into its 19th year adidas have completely redesigned its premium flagship footwear franchise from the inside out to introduce TOUR360 24. The newest chapter elevates every touchpoint for the foot with an eye on improving traction, stability and comfort to give golfers everything they need to perform their best on the course. The new footwear will come in both laced and BOA® models for men and women and will be available on adidas.com, the adidas app and at select retailers beginning Thursday, February 29. After pushing the TOUR360 to new heights in 2022, the brand utilised feedback fr ..read more

The Adare Manor 2027 Ryder Cup apparel being modelled in front of the castle property. Adare Manor has announced the launch of its new exclusive 2027 Ryder Cup apparel, available online and in store now. Avid golfers and fans of The Ryder Cup can access the 2027 Ryder Cup range only via the venue’s online shop – here. The collaboration includes a collection of men’s and women’s polos, in addition to pullovers, hats, caps, and club headcovers, with more bespoke Adare Manor items to drop throughout the year. Adare Manor, the host of the 2007 and 2008 Irish Open, as well as the JP McManus Pro ..read more

FootJoy is continuing its commitment to empower the golfer athlete, with the introduction of its New Training Apparel Collection. Building off the success of the HyperFlex TR Training shoe which launched last year, this workout collection seamlessly blends performance and style with moisture-wicking, breathable, 4-way stretch fabrics to keep you cool and dry, allowing you to perform your best. Although not to be worn on the golf course, the training apparel was designed utilising FootJoy’s vast experience in creating comfortable and stylish performance clothing ..read more

Footjoy's new Traditions Natural Luxe For more than 150 years, FootJoy has been producing elite level equipment and some of the best shoes in the game, and now, the number one shoe in golf, has added some luxurious style to one of the best-selling models on the market with the introduction of the limited edition Traditions Natural Luxe. Lightweight comfort and classic styling have made FJ Traditions one of the most successful footwear franchises since its launch in 2021. According to the latest on and off course sell through data from Golf Datatech, FJ Traditions has been the #2 model in th ..read more

At the heart of the collection is PING’s innovative Sensor fabric technology platform PING Apparel’s new Autumn/Winter 2023 range sees their largest and most technically advanced collection to-date, offering performance-driven golf clothing engineered for superior comfort and playability, whatever the weather. At the heart of the collection is PING’s innovative Sensor fabric technology platform, with SensorDry® and SensorWarm® products delivering the ultimate protection to keep the golfer playing through the toughest conditions. Offering a range of colours to suit all, PING deliver complete ..read more

PING continue to expand their women’s collection with a number of new styles Autumn/Winter 2023 sees the introduction of PING’s most expansive range to-date, featuring three unique timeless prints in new seasonal colours – designed with style and versatility to allow golfers the ability to layer up coordinating pieces, or wear alone, depending on the weather. The Mosaic Print is a playful pattern inspired by traditional Spanish ceramics. Luxurious tones of Purple Plum and soft Lavender Mist create trans-seasonal appeal and versatility across multiple product categories. Winter Bouquet is th ..read more