Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days ? 3-Step Free Guide In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics: Hybrid model: Taking the best of face-to-face and powering it with digital Discover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing  Why doesn’t the classical Reach and Frequency model work anymore? Channels vs. Content: Can we view them separat ..read more

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days ? 3-Step Free Guide Over the last year, we have been honored to delve into the intriguing world of pharma launches, engaging with some extraordinary guests and gathering valuable insights from their experiences. In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning with Nirmal Vemanna, Senior Product Manager of Pharma a ..read more

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days ? 3-Step Free Guide In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc.. They cover the following topics: Why do top creative talents get frustrated when they enter life sciences? MLR review: Why is it still manual and unpredictable? 80-20 Formula: The Key to MLR Efficiency AI-Powered Content Creation: How far along in the race is pharma? Content fast-track: Unraveling the ideal workflow, step-by ..read more

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days ? 3-Step Free Guide In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark. They cover the following topics: Why is there no “Zoom fatigue”, only bad content? Starting with trust: Replacing the medical education mindset of “give, give, give” Content marketing: a new and different discipline from what pharma is used to Competition of attention: How pharma’s video content competes with TikTok, Instagram, and ..read more

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days ? 3-Step Free Guide In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics: Linear adoption Rx funnel vs. trust and engagement-based funnel: How to think about media strategy and KPIs?  Old vs new media approach: The content, context, and connection to drive behavior change  Deep audience targeting: Can you target both HCPs and patients w ..read more

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days ? 3-Step Free Guide In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics: Content repurposing: why and how can it unlock massive amounts of content needed to engage HCPs? Small launches + more launches + lower prices + R&D productivity: how will the future play out, especially with the new IRA (inflation reduction act)? Why will the role of Medical Affairs grow in 2023 and beyond? How can GPT be ..read more

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days ? 3-Step Free Guide In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.   They cover: 56.000 members of ACC worldwide, and why are they a critical component of the healthcare ecosystem globally? Alignment or Conflict? Unveiling the link between medical societies and pharma companies Entresto Launch: Lessons learned from educating the market and guideline integration Pow ..read more

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days ? 3-Step Free Guide In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics: Content Experience: why 80% of content is never even consumed? If Netflix can do it, why can’t we? How do you organize your content for the ultimate personal customer experience using Netflix as a template?  How much content is needed to be able to engage doctors repeatedly and continuousl ..read more

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days ? 3-Step Free Guide In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics: What is a Customer Data Platform (CDP), and how is it used to break data silos, become the heart of omnichannel orchestration, and drive a lift in Rx and engagement? Why is CDP vital to personalizing HCP interactions both digitally and in person? First-party data versus third-party data: pros an ..read more

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days ? 3-Step Free Guide In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You. They cover: How can modular content help with international launches, faster and more cost-effective MLR review, as well as a higher impact for each channel? Where should a pharma executive even start when thinking of developing a new piece of content? Why is video a great format for ..read more