Our First Ultimate Guide to Partnering® Solocast in Years! In this episode of Ultimate Guide to Partnering®, join Vince Menzione as he shares a synopsis of the first four months of 2024. Throughout the episode, Vince dives deep into the shared quality time with leaders from the top hyperscalers and other successful tech giants, the importance of marketplaces and co-selling, rapid changes after the global pandemic, and the highly successful previous Ultimate Partner live event. Furthermore, you’ll get a glimpse of what’s included in the next live event we’re planning to have at the end of May 2 ..read more

Josh Greene Joins Ultimate Guide to Partnering® We are excited to launch our first AWS episode in years. Join us as we delve into marketplace development and partnership success at AWS with our special guest, Josh Greene. Josh is responsible for Marketplace Success at AWS and brings over 20 years of experience in startups, channel partners, and ISVs to this role. In this episode, Josh brings valuable insights into driving revenue generation, strategic partnerships, and global expansion, decoding AWS Marketplace Success, and how partners achieved billions last year. Josh shares his expertise as ..read more

Dexter Hardy Joins Ultimate Guide to Partnering® Dexter Hardy, President and Chief Technology Officer of Integral, a company that brings over two decades of IT expertise to helping companies massively shift to Microsoft Azure. Last year alone, Ntegral’s over 300 Marketplace offerings drove over 100 million hours of Microsoft Azure consumption. In this Ultimate Guide to Partnering episode, he shares his journey from SI to ISV success, unlocking his cloud marketplace growth strategies. From cloud migration to fostering partnerships in the tech industry, Dexter delves into key topics, including p ..read more

Chelsea Berlucchi Joins Ultimate Guide to Partnering® Effective co-selling, its where the rubber meets the road on the path to successful partnering. In this episode of Ultimate Guide to Partnering, we delve into the intricate world of co-selling strategies alongside Chelsea Berlucchi, Head of Google Subregional Co-Sell, North America, a trailblazing leader spearheading revenue acceleration and partner expansion throughout North America. In this episode, you will embark on a journey as Chelsea drives priceless insights into harmonizing company growth initiatives with customer objectives, ensur ..read more

Greg Sarafin Joins Ultimate Guide to Partnering® In this episode, Greg Sarafin, Global Managing Partner—Alliance Ecosystem at EY, joins us to explore the pivotal role of the Chief Partner Officers, his career progression, and the dynamics of successful partnership and organizational leadership. Discover how Greg oversees EY’s Alliance Partner Ecosystem, driving substantial growth and impact. He has contributed a staggering 40% to EY’s growth over the past six years, surpassing $8B in revenue. With insights from his extensive experience, including leadership roles at IBM and BearingPoint, Greg ..read more

Brandon Lee Joins Ultimate Guide to Partnering® Welcome to an exciting new episode of the Ultimate Guide to Partnering. Today, we dive deep into a topic we have not covered, Modern Selling and the Buyer’s Journey, with special guest Brandon Lee, the Founder of Fist Bump and the Co-Host of Mastering Modern Marketing. In this engaging discussion, Brandon shares his experience navigating through the oversaturated world of marketing and sales, shedding light on the importance of creating demand rather than simply capturing existing demand. These insights are complemented by Vince’s perspective on ..read more

Yvonne Muench Joins Ultimate Guide to Partnering® Join Vince Menzione as he sits down with Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft’s marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective p ..read more

Six Timer – Jay McBain Joins Ultimate Guide to Partnering® We are thrilled to welcome special guest Jay McBain, industry analyst, as he joins our host Vince Menzione for an enlightening discussion. Together, they navigate the ever-evolving landscape of the technology industry, covering diverse topics such as changing market dynamics, the transformative influence of generative AI, and the digital-first mindset adopted by millennial buyers. Join us as we uncover invaluable insights into business strategies, partnership dynamics, and marketplace trends. Whether you’re a CEO, industry professional ..read more

Dee Burger & Tony Safoian Join Ultimate Guide to Partnering® Join us as we delve into the dynamic world of technology partnerships, business culture alignment, and groundbreaking industry transformations. Discover the secrets behind the merger of Insight and Versa, and explore innovative strategies for reshaping the reseller industry with cutting-edge business models. Dive deep into the realm of AI-driven commerce and marketplaces, while uncovering the intersection of AI, security, and Google’s services. Plus, gain exclusive insights into partnering with Google Cloud and Insight directly f ..read more

Ultimate Guide to Partnering® Special Join host Vince Menzione as he delves into the essential principles for achieving success in the dynamic partnership landscape, with a special focus on strategies tailored for Microsoft collaborations. In this episode, you’ll discover the transformative power of a growth mindset, leadership principles, and the keys to executing a winning partner strategy. Explore firsthand accounts of partner success with Microsoft, learn about branding essentials, and understand the crucial role of agility in staying ahead in today’s ever-evolving industry. What You’ll Le ..read more