NEXT TV Blog
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Next TV is the go-to resource for news, information and industry insight for professionals working in - or who are deeply affiliated with - the Direct-to-Consumer (Streaming or Over-The-Top) video industry.
NEXT TV Blog
6d ago
Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog) CTV’s explosive growth could lead to a sea change ..read more
NEXT TV Blog
2w ago
FTC Should Let FCC Take Lead on Cable Consumer Protection (MCN Guest Blog) Proposed ‘Click-to-Cancel’ regulations afford less protection, transparency than cable’s current regime ..read more
NEXT TV Blog
2M ago
Why TV Tentpole Ad Buys Are Worth It (B+C Guest Blog) Social media, clever creative can help ad buys during big events to build buzz ..read more
NEXT TV Blog
2M ago
How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog) Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win ..read more
NEXT TV Blog
3M ago
Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog) Cloud-based operations offer many efficiencies for broadcasters ..read more
NEXT TV Blog
3M ago
Henry Kissinger: RIP for America’s First TV Diplomat (B+C Guest Blog) Former Museum of TV & Radio chief recalls his encounters with the media-savvy former Secretary of State ..read more
NEXT TV Blog
3M ago
Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog) Focus on engagement, interaction when judging a campaign’s effectiveness ..read more
NEXT TV Blog
3M ago
For Streaming, It’s Only the Beginning (B+C Guest Blog) Former FCC chief Mignon Clyburn says regulations shouldn’t stifle the progress of indie streamers serving underrepresented audiences ..read more
NEXT TV Blog
5M ago
Why Advertisers Need To Find a Home on Smart TV Home Screens (Guest Blog) As viewing behaviors change strategies need to shift, too ..read more
NEXT TV Blog
5M ago
TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog) With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments ..read more