How can advertisers and platforms alike find the optimal ad frequency for campaigns? FreeWheel tested ad frequency by inviting consumers to participate in an in-lab viewing session of episodic streaming content. After the session, their brand recall and sentiment toward the ads was tested. Based on these findings, here are some tips to balance ad frequency, maintain viewer engagement, and achieve advertising goals ..read more

With the emergence of CTV, buyers can now pair the storytelling power of TV with the targeting and measurement capabilities of digital. Let’s break down how to plan a CTV campaign, how to effectively measure growth with KPIs, and what you should do with your campaign findings ..read more

Let’s break down what addressable TV is, when you should add addressable to your strategy, how a campaign is measured, and how to know if addressable is the right fit for your campaign ..read more

As buyers look to capitalize on changing viewing habits, they’re shifting more and more from traditional linear advertising to advanced TV strategies, including addressable TV. Let’s break down the differences between addressable TV and linear and how they impact your advertising campaigns ..read more

With the advent of programmatic TV and the use of automated tools to buy TV ad inventory, media buying has become more efficient. Let’s cover the basics of programmatic TV advertising and how it affects your marketing strategy ..read more

Now is a critical time for the topic of identity; the looming deadline for third-party cookies is drawing near. Google initiated the process of deprecating cookies for 1% of Chrome browser users in January. This has created urgency for players across the advertising industry to rethink how to identify, reach, and measure results for their key customer segments – despite the loss of critical data ..read more

As more investment shifts to programmatic, it is essential for buyers to understand the entirety of their supply chain. SPO is not just about cost savings and transparency for ad buyers; it benefits the entire advertising ecosystem ..read more

Programmatic video buying continues to accelerate, but this evolving transaction type still needs refinement to unlock its full potential. Discover how metadata can fuel this acceleration ..read more

To advocate for the value of premium, the FreeWheel Council for Premium Video and the Video Advertising Bureau worked together to develop "Buying Premium Video: A Definitive Checklist." Buyers and sellers transacting on premium video can use this checklist to guide their decisions in order to maximize success. Download the checklist to ensure that your video advertising campaigns truly stand out ..read more

This report provides actionable insights and specific recommendations for publishers to create the optimal ad pod in terms of length, architecture, and frequency to improve viewer experience and brand results ..read more