The question I get asked the most
The Subscription Web Design Podcast
by Steve Schramm
1w ago
In this episode, I dive deep into the age-old debate: should you niche down or remain a generalist in your web design business? Join me as I explore the pros and cons of each approach and share personal insights from my own journey. Discover why starting niche might be the key to long-term success and how it opens doors to new opportunities you never imagined. Whether you're a seasoned designer or just starting out, this episode will help you navigate the path to profitability and fulfillment in the world of web design. Tune in now and take your business to the next level! 00:00 Introduction ..read more
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A Guaranteed Way to Sell More Websites
The Subscription Web Design Podcast
by Steve Schramm
2w ago
What if you could guarantee you’d make a sale? The good news is, there’s a way to do just that. It’s called incentive alignment, and the way to get there is value shifting. Learn more in this deep dive episode that will finally demystify how to make customers buy.  00:00​ Intro 00:32​ Unveiling the Master Key to Sales 01:15​ The Power of Aligned Incentives 02:45​ Storytime: Insights from Best Buy 05:12​ Understanding Loss Leaders 07:20​ The Misalignment of Incentives 09:45​ Shifting Customer Values 12:30​ Crafting Emotional Stories 14:45​ Making Logical Arguments 16:50​ Showcasing Happy C ..read more
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Winning Clients 101: The Science of Persuasive Communication
The Subscription Web Design Podcast
by Steve Schramm
3w ago
Welcome to the Subscription Web Design Podcast! In this episode, we delve into the essential skill of client communication and its pivotal role in building a successful subscription-based business. Join us as we explore the power of persuasion, honesty, and confidence in winning over clients and driving business growth. Timestamps: 0:00 - Introduction: The Importance of Effective Communication 1:25 - The Art of Persuasion: Winning Clients with Clear Communication 4:10 - Building Trust: The Role of Honesty in Client Relationships 7:05 - Confidence and Authority: Keys to Leadership in Business ..read more
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Unlocking the Cash Machine in Your Business
The Subscription Web Design Podcast
by Steve Schramm
1M ago
Welcome to today's episode where we dive into the world of subscription web design and explore how we can leverage insights from the Software as a Service (SaaS) industry to build a successful subscription-based business. Join us as we discuss the concept of predictable acquisition, recurring revenue, annual prepay, and operating in a good market. Timestamps: 0:00 - Introduction 0:52 - Borrowing Insights from SaaS 2:30 - Predictable Acquisition of Recurring Revenue 7:18 - Recurring Revenue in Subscription Web Design 9:45 - The Concept of Annual Prepay 13:25 - Leveraging Annual Prepay for Cash ..read more
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How I Found My Last Five Clients
The Subscription Web Design Podcast
by Steve Schramm
1M ago
In this podcast episode, Steve shares his unique insights on acquiring new clients, diverging from conventional advice by examining how his last five clients were secured. Each example highlights a different acquisition strategy you can use to grow your business TODAY.  00:00 Introduction: The Unique Approach to Finding New Clients 02:20 Client #1: The Power of Referrals and Networking 05:21 Client #2: Leveraging YouTube for Unexpected Opportunities 09:19 Client #3: The Importance of Maintaining Relationships 11:43 Client #4: Never Underestimate Your Existing Clients 15:40 Client #5: Educ ..read more
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How Ezra is NAILING the Niche Subscription Web Design Model
The Subscription Web Design Podcast
by Steve Schramm
1M ago
This episode of the Subscription Web Design Podcast features host Steve and guest Ezra McCarthy, a successful subscription web design agency owner. They explore Ezra's journey from starting a lawn care company to moving into web design, focusing on leveraging Google business profiles and reviews to build a strong online presence. They discuss the importance of niche specialization in web design and share strategies for attracting and retaining clients through compelling offers, effective pricing, and storytelling. Ezra shares insights on scaling a business, the value of podcast guesting as a m ..read more
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7 Lessons I Wish I’d Learned Sooner As a Web Designer
The Subscription Web Design Podcast
by Steve Schramm
1M ago
In this episode of the Subscription Web Design podcast, Steve shares seven invaluable lessons learned from years of web designing experience. These lessons include understanding that clients don't just want a website but the results it brings, the importance of knowing what clients truly need, the art of selling what clients want to buy, and the critical insight that clients may not fully understand what a website is.  Each lesson is aimed at helping web designers refine their approach to servicing clients, business management, and personal growth. 00:00 Welcome to the Subscription Web De ..read more
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Do THIS if Clients Reject Subscription Web Design
The Subscription Web Design Podcast
by Steve Schramm
2M ago
In this episode of subscription web design, Steve addresses a question from a listener in Spain who struggles with clients preferring to pay upfront for web design rather than adopting a subscription model. He discusses the perceived logic behind clients' preference for one-time payments, suggesting that it is more emotional than logical. The episode covers the benefits of a subscription model, including consistent updates and a managed website approach, and argues that websites should be viewed as evolving sales tools rather than static online brochures. Steve also advises on redefining websi ..read more
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Getting Started with Membership and eCommerce Websites
The Subscription Web Design Podcast
by Steve Schramm
2M ago
In this episode of the Subscription Web Design Podcast, Steve Schramm discusses the potential and strategies for web designers looking to differentiate their services by creating more complex websites, such as e-commerce platforms, online courses, and membership sites. He shares his journey from building simple websites to exploring the subscription model and the advantages of offering more sophisticated web solutions. Steve emphasizes the importance of understanding sales funnels and using tools like WooCommerce, Surecart, and various LMS plugins to build these complex sites effectively. He a ..read more
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A Roadmap to $12,500 MRR in 1 Year for Web Designers
The Subscription Web Design Podcast
by Steve Schramm
2M ago
In this episode, Adam MacLaughlin shares his journey towards focusing on niche markets, including his strategies for client acquisition, leveraging WordPress, and developing recurring revenue models. The importance of offering comprehensive service packages and conducting detailed website evaluations to demonstrate value is highlighted. Another section emphasizes the critical role of Google reviews, the power of personal client relationships, and the advantages of specializing in a niche to attract potential clients. This is an absolute masterclass on learning how to grow your business by impr ..read more
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