In a world where music creators are bombarded with complex strategies and convoluted business models, it's time to simplify and rethink the process of scaling our music careers. So I am presenting a new framework based loosely on the theory of constraints which I adapted to the music industry. The theory of constraints is a business strategy that reminds us, ‘a chain is no stronger than its weakest link.’ The theory of constraints is the idea that the output or quality of any system or process is often limited by a few constraints or ‘bottlenecks’, which is a point of congestion in a system t ..read more

Once upon a time in the heart of Nashville, a vision was born… Recognizing the systemic challenges faced by artists, HOME - Helping Our Music Evolve emerged as a new model - a music industry support hub where creators come first. At HOME, we challenge the status quo of the traditional music industry, disrupting the norm to empower artists and address their unique needs. Logan Crowell - The Dreamer It all started when Logan Crowell, an artist and entrepreneur seeking to bridge the gap in Nashville's music community, envisioned a place where musicians could network, learn, and create together ..read more

Are you thinking about starting a music community? Or maybe you are exploring the idea of creating a fan community? Or maybe you already have a community and you want to make it stronger? Whatever the case, if you are starting a community, and especially if you are planning your own music industry support hub, you will benefit from the tips I have shared in this post. By implementing effective community building strategies, support hubs like HOME - Helping Our Music Evolve create an environment that encourages collaboration and engagement among their members. Let's explore six key strategies f ..read more

At HOME, we're not just building a community, we're building a movement.  By providing affordable and accessible resources, personalized guidance and mentorship, innovative technology, and a space for community building and conversation, we're empowering music creators to take control of their careers and succeed on their own terms. We're proud of the impact we've made in the past five years, and we're excited to continue building this movement for years to come To commemorate this special occasion, we're looking back on five significant milestones that have allowed us to create a true mo ..read more

If you are going to go all in on a music career, you need to face the challenges head on. So it’s important to identify those challenges and make a corresponding plan to overcome each one.  1) Let’s start with the obvious - Goal Setting. Learning to set goals is the single most important factor that decides how much someone achieves over the long term. By definition, goals determine what you achieve. Goal setting is so important that we are now working to incorporate it into the onboarding process for EVERY HOME Member. We’ve witnessed over and over again which Members are able to build ..read more

How do you know that you are getting closer to your goals?  Well, first you have to have goals. I won’t dive too deep into goal setting, but if you are looking to learn a new technique, I recommend checking out ‘SMARTER Goals’. The SMARTER Goals framework comes from our Homie and brilliant music entrepreneur, Simon Tam. His approach stems from the very popular ‘S.M.A.R.T. Goals’ technique, but then he adds two more letters to the acronym like this: S - Specific M - Measurable A - Attainable R - Relevant (to your long term vision) T - Timely or Time Bound E - Everyone (in your network) R ..read more

It’s so easy to get swept away by the scene, and it can all go by so fast…  You move to town ready to make a name for yourself, then you turn around and it has been 5 years.  The people you run into say things like: “It’s a 10 year town.” “The way to make it in Nashville is don’t leave.” “Learn to be a DIY Musician.” There are levels of truth to each of those statements, but what you really need is FOCUS.  YOU NEED TO PRIORITIZE. Everyone has the same amount of time in each day. What separates those who achieve long term success from those who don’t is that successful people spe ..read more

Where does it all come from? When something feels truly inspiring, authentic and original, we feel it. It excites us when we come in contact with an inspired work of art or an innovative product. I’ll be mostly referring to artistic inspiration in this post, but if you are more on the business side remember this: You can be just as creative in business as you can in art. You can make your business a work of art! Why is it so important to stay inspired? People who are inspired know that they can wake up and outdo themselves tomorrow. That is an extremely powerful feeling… that no matter how b ..read more

When you want to ‘make something simple’ to understand or remember, forming an acronym is a great place to start. To become a master of networking, remember the acronym FLOW… F-L-O-W: F - The letter F stands for ‘Follow Up’. The most common mistake that people make when trying to build a relationship with a new person or business is that they simply do not follow up.  For artists, producers, and other creative professionals who are starting out in the music industry, follow up is important because the people you are trying to build your team with are often disorganized and in need of remi ..read more

The key word here is busy… Put yourself in their shoes for a moment. Imagine that your job and your next promotion rides on finding that one in a million song or artist that is going to take the world by storm. It makes sense that executives and A&R reps rely more on data analytics than they do on their ears. They can find artists and songs based on the reactions from a huge ‘test group’ like TikTok, which gives them more objective confidence in their decision making than their own ears can. Still… don’t underestimate the power of the pitch. Business executives and entrepreneurs love a go ..read more