Book List From The Board Of Clients
Forrester Blog » The Counterintuitive CEO
by George Colony
4M ago
Every year, Forrester convenes a group of clients who critique our strategy, give us feedback on our services, and review new products that we are developing. Over the last 25 years, the Board of Clients has been extraordinarily influential, guiding us into a better future and helping us avoid unforced errors. I’ve always called the ..read more
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The GenAI Imperative
Forrester Blog » The Counterintuitive CEO
by George Colony
6M ago
In Forrester’s 40 years, we’ve rarely recommended that clients move immediately to build a new technology. We typically counsel cautious experimentation until the tech matures and the vendor landscape rationalizes. We’re breaking that rule with generative artificial intelligence (genAI). We believe that you must move NOW. This isn’t crypto and it’s not blockchain and it’s ..read more
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Cryptocurrency For CEOs
Forrester Blog » The Counterintuitive CEO
by George Colony
1y ago
This is the third entry in my “Tech for CEOs” series. I’m analyzing topics that meet three criteria: 1) They’re in the news; 2) they’re frequently misunderstood; and 3) CEOs need to understand them. My two previous posts are on AI and blockchain. Now, as promised, cryptocurrency… What It Is And How It Works Cryptocurrency ..read more
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Blockchain For CEOs
Forrester Blog » The Counterintuitive CEO
by George Colony
1y ago
Learn what it is, what it does, and what it means for your organization today and in the future ..read more
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Artificial Intelligence For CEOs
Forrester Blog » The Counterintuitive CEO
by George Colony
1y ago
The hype surrounding AI can get in the way of truly understanding it. Here's a breakdown of what AI is, how it works, and what CEOs should do to reap its benefits ..read more
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The Ukraine War And The CEO
Forrester Blog » The Counterintuitive CEO
by George Colony
1y ago
Forrester CEO George F. Colony gives his advice to CEOs contending with the ramifications of the Russia-Ukraine War ..read more
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Anywhere Work
Forrester Blog » The Counterintuitive CEO
by George Colony
1y ago
When our offices reopen, employees and teams will decide when they will come in, based on their work. Yes, there will be challenges — but with the right approach, the opportunity is extraordinary ..read more
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Your Experience Doesn’t Match Your Brand Promise
Forrester Blog » The Counterintuitive CEO
by George Colony
1y ago
Forrester has designated Tuesday, July 13 as CX Reality Day, a time for CEOs and their executive teams to test the quality of their companies' experiences ..read more
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Introducing Forrester Decisions
Forrester Blog » The Counterintuitive CEO
by George Colony
1y ago
Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan ​and tackle their most pressing initiatives and priorities for driving growth ..read more
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The Big Acceleration
Forrester Blog » The Counterintuitive CEO
by George Colony
1y ago
The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in a new Roaring 20's, highlighted by fast growth and dynamism ..read more
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