We researched entrepreneurs worldwide to find out why they started their business. Their answers will make you start your SMB — today ..read more

Salesforce's V2MOM alignment process is critical to our success. Here's more on that, along with behind-the-scenes detail on how we approach it every year ..read more

Discover how Salesforce is focusing on content, structured data, and human support to build AI agent success ..read more

You don’t have to be boring and corporate to connect with your audience. With creativity, authenticity, and AI, you can stand out in the feed ..read more

Your guide to the sessions and demos featuring how-tos and the latest innovations from product UX ..read more

When we take a modular design approach, our AI assistant can respond with varying formats ..read more

In every industry, there are key events — moments of high traffic that are critically important to the success of your business that require reliable CRM support. For travel and hospitality industries, this could be the sharp increase of travelers in summer. Other key events could be the flurry of tax season for financial services, or the rush of open enrollment for healthcare providers. And let’s not forget that online holiday shopping can make or break revenue goals for retailers. During these key events, businesses see a surge in online customer activity. For example, global online sales re ..read more

When you prompt an artificial intelligence (AI) assistant, its response will look different depending on your goal. You might get plain-text summaries, bulleted sales plans, or account overview cards. The possibilities go on and on. So when we created our conversational AI assistant Einstein Copilot, we leaned on modular design and reusable building blocks.  Discover why we embraced the smallest possible parts and how they set users up for success.  What you’ll learn: What are primitive components? The benefits of modular design  A path to more efficient development The results ..read more

In today’s world of artificial intelligence (AI), data is the key to success. But simply collecting data isn’t enough — data is only valuable if it’s accurate, secure, and private. In fact, a recent survey found that 92% of analytics and IT decision makers say trusted data is needed more than ever before. That’s where your data governance solution comes in.  With data governance, your company can confidently build and use AI solutions your customers will trust. Expert Coaching Unlocked: 5 Data Governance Essentials for AI Trust Learn how to build a robust data governance framework, manag ..read more

Look, it’s the wild west out there these days, and having inside advice on what works is gold. Running a business, let alone hiring, growing your brand, and finding and keeping customers, may be the most challenging thing for an entrepreneur yet.  Small and medium-sized business (SMB) owners — looking for advice as you navigate a limited budget, growing pains, or find new business? We sat down with Stella Garber, Co-founder and CEO of Hoop, and previous Head of Marketing at Trello. She is a serial entrepreneur who chatted with us about her experience leading a small team, hiring top talen ..read more