Disclaimer: This post contains affiliate links, we may be compensated if you make a purchase at no additional cost to you. Influencer marketing is an extremely powerful tactic for brands looking to increase their visibility on social media.   With so much noise online, collaborating with strategic partners is one of the quickest ways for a business to stand out & reach a larger, targeted audience.   These days influencers & content creators exist for every niche – and offering influencer marketing as part of your social media packages is a great way to increase your ..read more

What’s that? Your social media strategy doesn't include any references to pop culture?  Side. Eye… Despite what you may thing, when used strategically, pop culture related content isn’t mindless filler – it’s highly relevant social commentary that can help you reach more of your target audience & start more engaging conversations.  If your social media channels are currently experiencing any (or all) of the following:  Lack of reach  Low engagement   Slow growth    Lack of traffic being driven to your website   Low sales / co ..read more

One of the most effective ways for a business to stand out in a crowded digital landscape is by incorporating pop culture references into its social media marketing strategy. Despite what many might think, pop culture content isn’t just fluffy filler – it’s highly relevant social commentary. When integrated into your marketing calendar correctly [i.e. strategically] pop culture can be used as the vehicle to help you: Humanize your brand Boost engagement Reach more ideal customers Sell more products or services Pop culture is defined as cultural products – think music, fashion, art, t ..read more

We’ve been shouting from the rooftops for weeks about how powerful email marketing is when used as a tool to connect with potential clients & promote your social media services.  Of course, one of the most crucial parts of successful email marketing is actually getting your emails opened and read by your subscribers. Low open rates can make it feel like email marketing is a waste of time. You didn’t spend all that time creating valuable content for nothing! Fortunately, there are tried & true ways to increase your email open rates & maximize the impact of your email marketing ..read more

with potential clients & sell your social media services more effectively. The big question is, how are you supposed to get potential clients to join your email list? That’s where social media comes in!  You can leverage your existing social media channels to start growing your email list, while increasing the overall impact of your email marketing campaigns.  Here’s how to grow an email list with social media…  1Create a Lead Magnet  One of the best ways to grow your list is by offering a valuable resource (AKA a Lead Magnet) like an e-book, template, or tool, in excha ..read more

Great subject lines are the key to successful email marketing. If the subject line doesn’t do its job & move a subscriber to open your email, all the valuable information you shared inside it will be for nothing!  Winning subject lines are to email what great hooks are to social media content.  Both are intended to grab an audience’s attention & increase the chances of them reading your message & taking the next desired action – for example, clicking a link, booking a call, etc.  According to Hubspot research “The most effective email subject lines engage curiosity ..read more

As a social media service provider, . Having an email list helps you easily stay connected with potential clients, nurture those relationships, and promote your services.  We’ve spoken with many social media managers who know just how important email marketing is when it comes to attracting better leads and landing more clients, but often they’re uncertain of where to start – so they don't!  Most of the time it goes something like this: “How do I attract ideal clients to my email list?…” “Once I have a list, what should I send & how often should I send it?...” “Most importantly ..read more

Imagine having a warm, informed list of potential client candidates on speed dial. Anytime you have a new offer, or a space opens up on your roster, all you have to do is tap into your little black book and let them know exactly how you can support them… That’s the power of an engaged email list. And as a social media manager, building an email list filled with ideal client leads is the ultimate goal! When you prioritize building your email list, you can stay in touch with your leads, nurture those important relationships, and ultimately sign more clients & earn more revenue. But how exact ..read more

There’s no shortage of creative ways to increase your revenue as a social media manager.  You can offer speciality services like paid ads, content creation or community management.  You can provide management on additional platforms like TikTok, LinkedIn or Youtube.  You can even sell “one & done” services like social media audits or strategy sessions.  One of the best ways to make more money & add more value to your existing services is by including email marketing in your social media management packages. Talk about massive opportunity – when these small b ..read more

As a social media manager, you understand the importance of building an engaged audience on platforms like Instagram, TikTok, LinkedIn and Twitter.  Anyone offering social media related services knows just how valuable these channels are when it comes to visibility, brand awareness, and growing a community of potential customers & clients.  This is what you do, it's what you sell.  With a variety of platforms to choose from, constantly evolving algorithms, and new features rolling out day after day, we understand how tempting it can be to spend all of your time & effort ..read more