The world of data and artificial intelligence (AI) is constantly evolving, making it challenging for organizations to keep up, or even get started. With the rapid growth and advancement of generative AI, it has become crucial for companies to skill up their teams with AI expertise. But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently. In fact, 94% of business leaders believe their organizations should be getting more value from its data. Good AI needs good data. So, where do you start? Unlock trapped data and deliver inn ..read more

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.  The research, conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.  These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize ..read more

Seventy-seven percent of business decision-makers recently reported that they fear missing out on the benefits of generative artificial intelligence for their companies. Not wanting to be left behind, many companies are moving full steam ahead. They hope to take advantage of the benefits AI promises, such as faster decision-making, increased operational efficiency, and improved customer satisfaction. But are they ignoring data preparation and moving too fast?  There’s a risk in launching AI projects without making sure your organization is ready. In fact, new research shows that good data ..read more

Imagine if AI could automate routine business tasks like drafting emails, generating campaign briefs, building web pages, researching competitors, analyzing data and summarizing calls. Automating such repetitive tasks can free up an immense amount of valuable human time and effort for more complex and creative activities like business strategy and relationship building. Automation of such routine business tasks requires simulating human intelligence by making AI function as a reasoning engine. It’s generative AI at another level. In addition to communicating in natural language, AI will also h ..read more

IT teams are at the center of AI implementation. This means they are also at the center of a constant tug-of-war between people who reject AI and people who recognize it’s here to stay. We interviewed three CIO experts to get to the bottom of how AI doesn’t have to be at odds with the people it’s ultimately designed to help. Why AI implementation is often a headache — and what to do about it According to our recent State of IT report, three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams. Many also face challe ..read more

Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied. It’s important to note that data privacy is different from data security. The latter revolves around securing information against bad actors with cybersecurity tactics like encryption, threat monitoring, and two-factor authentication. It safeguards the integrity and trust ..read more

Today, IT is about delivering personalized experiences fast, and without breaking the bank. So why is it that 91% of leaders find operational challenges to be a real buzzkill for innovation and team productivity?  Here’s the good news: A proper application lifecycle management (ALM) strategy paired with modern DevOps best practices is a game-changer. It’s an investment that gives your teams the tools and know-how to quickly and securely launch new features and capabilities into the market.  Tap into your DevOps potential Ship code faster, safer, and with agility. Learn how with mode ..read more

With the rise of AI, everyone has seen how businesses can use AI to simplify and improve their processes. But how can we be confident that we are using AI to the best of our ability and pursuing AI excellence? First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. Then, learn how to use AI to reach your goals. By applying The Five Elements Framework, organizations can confidently start their implementation journey. Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset ..read more

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data.  However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors. In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital d ..read more

Dreamforce is the crown jewel of the Salesforce event universe — and it was epic. From amazing keynote sessions to demos showcasing the tools to solve your biggest challenges, Dreamforce had something for everyone (including the very best swag!).  But are you ready for the understatement of the year? That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. Here’s the thing: it’s IT that enables everyone else to leverage AI ..read more