The 80/20 rule is a great way to model your thinking during software development, but what exactly does it mean? In essence, you should focus on developing the 20% of your overall functionality that the vast 80% majority of your users will actually use. The numbers may not be as evenly split as 80/20, but the rule rings true for a reason with how close the real numbers will be! When you use the 80/20 rule to guide you in software development, you stand the best chance of maximising your return on investment by targeting the most profitable 20% of your project, and managing your development ti ..read more

WordPress is an excellent choice when developing a website for your small business. You won’t have to search far for a great example - around 2 out of 5 websites on the entire internet are running on WordPress! While WordPress offers basic accounts, plugins and themes for free, these limited features just won’t cut it for a small business website trying to stand out, offer full functionality and look professional while doing it. Developing a website comes with a cost, even when a service like WordPress is there to streamline the process. Read on to learn what can affect this cost, how you can ..read more

Suppose you do SEO by yourself, hire an agency or an individual, or engage a freelancer for your SEO. In that case, this post is perfect to enlighten the difference between good and bad SEO. Not knowing the disparity may result in paying for nothing or, even worst, paying to damage your ranking. But before we dig deep into it, let's get two things out of the way: If you don't know what SEO is, please read "What is SEO" before reading this post. Secondly, let's admit SEO is one of the most questionable industries that promise a lot and mostly deliver nothing out of all IT services. In this ar ..read more

A drop in SEO ranking is more common than you think. Many websites see sudden dips in their rankings on weekends, only to find that everything is back to normal come Monday. There are many reasons why these drops happen. These include intentional website changes, mistakes or errors in your server or site configurations, lost links, and more. But the good news is: that they can all be managed. If you just experienced a surprising drop in your SEO ranking, don't panic. This article will discuss some things you can do to find the root cause and remedy the issue. Conditions That Lead to a Drop in ..read more

Running a successful eCommerce store has many challenges and one of the most essential is security. Keeping your customers and business data safe, providing secure shopping experiences, meeting credit card data compliance, and maintaining trust are all important. Ignoring eCommerce Security can be fatal and very expensive for any business. In hostile cyberspace, even some of the biggest brands struggle to keep themselves safe from hackers. So how can you ensure cyber safety and build trust between your business and consumers? Why do you need eCommerce Security? What are the benefits of investi ..read more

Subdomains are very common, and businesses use them to segment their websites. Some companies have multiple websites running on different subdomains. But using subdomains without understanding their impact on SEO can be bad for your website and blog. It can compromise your SEO efforts and waste a lot of your time. Plus, it detracts visitors from a unified user experience. Let's find out why you should avoid subdomains and exceptions when using subdomains is acceptable. What Is a Subdomain In the simplest terms, a subdomain is a separate extension of your domain. Let's say you have a main websi ..read more

Building a website in WordPress is the first step; the next step is hosting it on a server. Choosing the right Web hosting for your WordPress website is important for its speed and security. The challenge is that there are so many different options and types you can choose from, which can be overwhelming and confusing for many people. What's more, Web hosting prices for WordPress vary from a couple of dollars a month to hundreds of dollars per month. So, where do you start? Which hosting is best for your WordPress website? Do you get shared hosting, a VPS, or enterprise Web hosting? How much s ..read more

WordPress has made it easy for anyone with little to zero development and security knowledge to create a website. Unfortunately, because of this, there are many poorly made WordPress websites vulnerable to hacking. WordPress websites don't get hacked because of WordPress. Instead, they get hacked because many WordPress developers don't have the right skills. This WordPress Security 101 will list top ten things that will help you improve your website security. 1. Strong Password No matter how often we say this, many developers and web admins will always use a simple password for their accounts ..read more

Do you like waiting? Because I don't. I don't recall anyone telling me they love waiting for things to happen. That's true! Waiting is annoying and turns away your website visitors and potential customers. Google and other search engines understand this very well. Search Engines like Google value the user experience and don't rank slow, poorly structured websites. So, what's the optimal load time according to Google? It's less than 3 seconds. If your page is not ready for user interaction within 3 seconds, your website is slow. Important Tip! Before you test your web page speed, you need to un ..read more

It’s not enough to simply offer your services and hope for the best - content marketing is the key to helping your business thrive online! Gone are the days of keyword stuffing and other messy tactics, it’s only through strategically crafted and genuinely valuable SEO content that you’ll attract loyal customers, retain their interest and keep them coming back for more. You’ll see more than just a boost in sales with a successful content marketing strategy. You’ll see increased brand awareness, more relevant traffic, improved business authority and more loyal customers – sounds like a win-win t ..read more