Bounce rate is an important indicator of how well your website is performing. While there are many other factors when it comes to user engagement for your website, but bounce rate is one that you don’t want to ignore. Is a high bounce rate cause for concern? What is a good bounce rate anyway? The truth is that bounce rate will vary wildly from site to site, but you don’t want a high bounce rate for a webpage that’s supposed to engage your users and keep them spending time on your website. Read on to learn what bounce rate is, what it means for your business and how you can reduce bounce rate ..read more

If you’re looking to start an online store through your own website, you might consider hiring a professional eCommerce development agency. These agencies can help you create a secure and functional online store for your business, but not all eCommerce development agencies are the same. They vary greatly in their development styles, previous experience and the overall cost of their services. It’s projected that around 1 in 5 of all retail sales for 2023 will take place online, so developing a quality eCommerce website is more important than ever. Read on to learn the steps you should take bef ..read more

When it’s time to draft up a contract for web or software development, there are several different approaches that a software development agency might suggest for your project. Each unique methodology will have an impact on how your final product is developed, and some development styles will definitely be a better fit for your project than others. In this blog we’ll be covering Waterfall and Agile development - two of the most common methodologies that software companies are using. Before you sign that contract, read on to learn how these development styles will affect the development of you ..read more

External backlinks are links that connect pages that are hosted on different domains. Any link from your website that goes to a different website is an external backlink. At the same time, any link that points to your website from a different website is also an external backlink. External backlinks are important to gain better rankings on search engine results pages (SERPs). According to Google’s John Mueller, "Linking to other websites is a great way to provide value to your users. Oftentimes, links help users to find out more, to check out your sources, and to better understand how your con ..read more

As of 2020, over 30,000 Australian companies actively outsource portions of their operations to offshore teams. These include countries like India and the Philippines. And one of the most popular services being outsourced is software development. Outsourcing platforms like Freelancer, Fiverr, and Upwork have made it easy for talented individuals to connect with businesses in Australia, the US, and Europe. And many business owners directly engage with highly-skilled cheap labour on these platforms to get the job done. If you are running a small business and need something done quickly like a s ..read more

The 80/20 rule is a great way to model your thinking during software development, but what exactly does it mean? In essence, you should focus on developing the 20% of your overall functionality that the vast 80% majority of your users will actually use. The numbers may not be as evenly split as 80/20, but the rule rings true for a reason with how close the real numbers will be! When you use the 80/20 rule to guide you in software development, you stand the best chance of maximising your return on investment by targeting the most profitable 20% of your project, and managing your development ti ..read more

WordPress is an excellent choice when developing a website for your small business. You won’t have to search far for a great example - around 2 out of 5 websites on the entire internet are running on WordPress! While WordPress offers basic accounts, plugins and themes for free, these limited features just won’t cut it for a small business website trying to stand out, offer full functionality and look professional while doing it. Developing a website comes with a cost, even when a service like WordPress is there to streamline the process. Read on to learn what can affect this cost, how you can ..read more

Suppose you do SEO by yourself, hire an agency or an individual, or engage a freelancer for your SEO. In that case, this post is perfect to enlighten the difference between good and bad SEO. Not knowing the disparity may result in paying for nothing or, even worst, paying to damage your ranking. But before we dig deep into it, let's get two things out of the way: If you don't know what SEO is, please read "What is SEO" before reading this post. Secondly, let's admit SEO is one of the most questionable industries that promise a lot and mostly deliver nothing out of all IT services. In this ar ..read more

You might be thinking, is it really that important to check my website speed? Will my visitors really notice the difference? The answer is YES! Because we live in a digital world where people quickly scroll and want information loaded before their eyes in mere seconds. Nobody likes a slow website, so if your site takes too long to load, you risk losing that site visitor. Knowing your website speed will indicate if your website is within the acceptable range of speed performance. The faster your website loads, the better user experience your visitors will have, impacting your website performanc ..read more

After months of effort and constantly working with your web designer, content writers, and web developers, you finally got your perfect website. Finally, you think the job's done, and you can say goodbye to your web development team. But wait! How important is your website for your business? For many, it's crucial to running their business, and it needs to keep running 24 hours a day, 7 days a week and 365 days a year without interruption. So, what happens when things go wrong? Who do you call? How quickly can they respond and fix the problem? And what about regular updates and fixes to keep ..read more