In the past, I've seen clients get hung up on defining goals and a vision for themselves, especially if they're in a season of struggle and their life or business feels hard right now. It can be hard to envision something better. Which is why it can be helpful if you're feeling stuck about what you want, where you want to go, or what you believe is possible for yourself to think of someone you admire in business (your guideposts). In today's episode, I want to give you some questions to reflect on so you can find your guideposts and use this exercise to support you as you build a clear and int ..read more

When I created the Business By Intuition podcast, I did so with the intention of inspiring creative and sensitive business owners to create and grow their online business following their own inner guidance, not what outside experts or coaches tell them to do. That's because what often works best for someone else, doesn't feel right for us. But, we do it anyway thinking we'll either repeat their success or we simply don't realize there's another way. I've always felt that following and trusting your own instincts is an essential piece of creating a fulfilling business that feels not only sustai ..read more

Just like in life, every business will go through a series of ebbs and flows. You'll have high points when you feel like everything in your business is moving towards your goals and desires with ease, momentum and a consistent pace that feels good. Then there'll be times when you feel like you can't get a steady grasp on the things that feel essential to helping you move towards your goal of creating a fulfilling and thriving business that sustains you. In this episode, I hope to give you some guidance, or reminders that you can come back to in your business when you're going through a season ..read more

I was conducting a market research call with a past client recently and I asked her, “what would you invest in right now if you had an unlimited budget for your business?”. Her response was “I’d redo my website because I want my online home to be an inviting space for clients.” What’s interesting is I keep hearing things like “websites are dead” or they’re obsolete. Personally, I don’t feel that’s true and I see a lot of benefits to having and maintaining a website. The issue I’ve run into with clients is when their branding or copy doesn’t reflect who they are, they worry it'll attract the wr ..read more

One of the downsides of authentic marketing is that results tend to be slower than what's being pushed and sold to us by the mainstream. A lot of the marketing that we're bombarded with is often selling big results, fast. It usually over-promises on results but under-delivers. Six figures in six months is one that comes to mind. Clients tell me they're tired of that but what they don't realize is that marketing your business in alignment with your values and in integrity with how you want to show up with the world, it can just take longer. Especially if you're not using opt-ins and sales funne ..read more

Have you written a sales page or copy for your website and you're wondering, is it clearly and effectively articulating the incredible value of your offer to the right people? Or maybe you wish you could have someone review your sales page and tell you what's working and what isn't? In today's episode, I share my top tips to help you critique and review your own sales pages or any copy you've written for your website. Most of the tips that I'm going to give you will apply to any copy you write, but most specifically when you're writing a specific offer for a specific audience—like on a sales p ..read more

Imagine, if you could write your sales pages, your website copy and content for social media and feel like it's a true reflection of how you sound in real life. Imagine if when you wrote anything it felt like a true reflection of your voice and the way you want to express yourself in the world.  If you struggle with finding your authentic voice, then tune in because, in this episode, you'll learn:  What is your authentic brand voice and why it's important for building deeper resonance  What stops most people from speaking in their authentic voice  The four things that make ..read more

A question I get from a lot of clients/students is how to use and find images for their website or sales pages. Can I use pictures of books and tea (because that's what I love) if that has nothing to do with my content? I have so many thoughts on how to and why I believe in using imagery in your marketing. Especially if you're a creative person or value beauty like me.  Using imagery in your branding or marketing is powerful because it can convey your message in a way that some words can't. But if not used correctly, it can have a powerfully negative effect which can not only detract from ..read more

Before we get into the episode, I just want to thank you for supporting my podcast this year. This will be the last episode for 2021 and I look forward to kicking it off with some fresh content in January.  In this episode, I share seven questions to support your year-end reflection to help you process 2021 and set the tone for the year to come. I felt this would be a good episode to end off with and help you reflect on the growth that you've had so that you can celebrate your successes and positively reframe any "failures" or setbacks and learn from them to consciously choose a new direc ..read more

If you struggle to write sales copy that connects with your audience and or copywriting feels gross and deceptive, in episode 25 I break down the four essential things I think every heart-centred sales page should include to make a deep and meaningful connection with the right people — without using hype or any scarcity-style marketing tactics to make a conversion. If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode. Head over to kristabauer.com/podcast for mor ..read more