In August '23 I was particularly fortunate to be a guest on the Deep Dive Podcast with Ali Abdaal. For those who don't know Ali has 6 million subscribers to his main YouTube channel. That one single podcast interview generated 1,500 leads for my business in the subsequent 90 days, which led to 80+ sales calls and over £150,000 in booked revenue. It blew my mind how one podcast interview could make or break the fortunes of a business owner, and so in this episode I disect what steps I went through in order to get this podcast booked. My blinding flash of the obvious was that it was all down to ..read more

The wedding industry is a world of dreams, where every couple envisions their special day as perfect, memorable, and stress-free. As a wedding industry professional, your mission is not just to meet these expectations but to surpass them. In this illuminating podcast episode, we dive deep into the wisdom of Robin Waite, a seasoned expert in business. He shares invaluable insights on pricing strategies, the art of sales, and building a successful wedding business that leaves both you and your clients feeling fulfilled. Katie Lyth is one half of The Wedding Business Hub alongside her business pa ..read more

I had a really fascinating conversation between Business Coach, Robin Waite and Darren Ockenden, founder of Motion to Profit, about the benefits of Video and Podcasts for small business owners and why it's wortwhile investing the money into building these as a marketing asset. Having served as a police officer for 14 years, Darren is the visionary behind Motion to Profit, a top-rated marketing agency specialising in Video Production and Podcast Management.  The podcast discussion covered a wide range of topics related to personal branding, content creation, and business growth. Here are s ..read more

In this episode of the Fearless Business Podcast, Rob Moore joins seasoned business coach Robin Waite to talk about entrepreneurship and money mastery.  Rob Moore is a self-made property investor, entrepreneur, accomplished author, record-breaking individual, dynamic speaker, skilled pilot, and proud father. He holds co-ownership in seven companies specialising in property, lettings, and finance. Rob has forged partnerships with some of the most prominent names in the business and household spheres. He has made appearances as a business mentor on prime-time TV shows, including those on Li ..read more

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultan ..read more

While books do take a while to write and publish they are by far and away one of the best marketing assets that a coach and every coach can benefit from writing a book. My books typically take 8-12 months to write and publish, but that's the hard part done as they are then free or very cheap to give away as a lead magnet. Many people ask me, "How much information should you give away in your book?" - What they're forgetting here is that if your core coaching programme is high-ticket i.e. expensive, then a book makes learning your methodology affordable for more people...therefore you can measu ..read more

Tom Poland is the Founder of Leadsology and a multiple best-selling author specialising in lead generation for professionals. With clients in over 150 cities around the world he's best known for his marketing with webinars model.  He says that he’s voluntarily married and lives and works from his home on the sunny Sunshine Coast of Australia. What we'll be discussing on tonight's show: The title of a webinar is key to attracting the right audience, any tips for creating titles? You’re best known for your latest best seller Marketing With Webinars, why do you prefer using webinars for you ..read more

Most common mistakes entrepreneurs make when trying to boost sales/leads. In this episode I use some anecdotal experience where I mislaid £9k through not understanding the data in my Facebook Ads, spending several thousand pounds on printed advertising that yielded ZERO results...here's what I learned from those expensive mistakes and what I found to be the biggest challenges in lead generation in 2022: In this episode I talk about: Some Facebook ads that went wrong to the tune of £9k Not choosing the right supplier - Buying followers on Instagram...yikes! Spending on “Awareness” often produc ..read more

Essentially buying expensive things gives you pleasure, so we can apply some basic principles to our products in business as well. In short there are surprising benefits to having an expensive product in your suite of core products. In this episode I talk about: The blind taste test of two bottles of wine - essentially scientists switched the labels on two similar bottles of wine and the most expensive still came out on top both times Apply Pareto's 80/20 principle to your suite of core products - focuses on increasing profits by removing the 20% of products producing the lowest profit Also 8 ..read more

We'll be discussing the five things to remember when attracting and retaining your ideal client: The Psychology of your ideal client Why your ideal client wouldn't buy from you How to get in front of more of your ideal client How to get your ideal client to notice you How to get more of your ideal client to STAY in your world   A bit about Arfa: Classically trained in direct response, Arfa is a 9 figure direct-response copywriter, digital marketer and author of Mind-Hack Marketing - How To Turn Customer Psychology Into Breakthrough Sales. She specialises in creating sales funn ..read more