S2 Ep8: How businesses can give back in a truly authentic way that drives real impact, with Westen MacIntosh
Easy Being Green? Lessons in sustainable business
by Easy Being Green? Podcast
9M ago
Today’s conversation is a super useful guide for ecommerce businesses who want to give back in an authentic and impactful way. Westen MacIntosh, CMO at social impact platform Virtue, talks us through: The challenges Virtue is addressing How to go about engaging your audience with a chosen cause The “hidden” benefits of giving back in this way The businesses or industries that are becoming most engaged with giving back www.virtueimpact.com easybeinggreenpodcast.com ..read more
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S2 Ep7: The benefits of regenerative farming with Scott Gooding
Easy Being Green? Lessons in sustainable business
by Easy Being Green? Podcast
9M ago
Today's chat is with Scott Gooding,  nutritionist, exercise coach, author and the founder of The Good Farm Shop. We covered what regenerative farming is and how it can positively impact our precious ecosystem and climate crisis, what the barriers are to its uptake from both a business and a consumer point of view, how extreme crises, like the pandemic, have impacted our values and the way we work, the impacts of media sensationalism and catastrophising on action and division of society, and much more. A real variety of topics. The Good Farm Shop: thegoodfarmshop.com How to green the world ..read more
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S2 Ep6: Purpose-led Angel Investing with Olivia Sibony
Easy Being Green? Lessons in sustainable business
by Easy Being Green? Podcast
10M ago
Today's conversation is with Olivia Sibony who, among many other things as we will find out!, is the Head of Impact and Growth at Angel Investment Network about what happens when the world of impact and sustainability collides with the world of investing and finance, and how best to align profit with purpose. If you are an entrepreneur, a startup founder or simply someone with an idea for a sustainable business, this is an episode you can't miss as when it comes to connecting with Angel Investors, Liv really is an expert and she shared so many practical pieces of advice in this conversation. F ..read more
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S2 Ep 5: The sustainable power of digital performance with Tess Coughlan-Allen
Easy Being Green? Lessons in sustainable business
by Easy Being Green? Podcast
10M ago
Today's conversation with Tess Coughlan-Allen, from website performance agency Atomic Smash, explores how the agency has been supporting the Centre for Sustainable Energy (CSE) in its mission, vision and in communicating its impact, with an accessible, inclusive and sustainable web platform. We also discuss the link between the performance of a website and its impact on people and planet, what keeps Tess motivated and whether there is such a thing as a truly sustainable business... yet? Find Atomic Smash at www.atomicsmash.co.uk. Episode transcript is at easybeinggreenpodcast.com. Connect with ..read more
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A quick announcement
Easy Being Green? Lessons in sustainable business
by Easy Being Green? Podcast
11M ago
Hello! Charli here, host of the Easy Being Green? Podcast, with a quick announcement. I’m taking a little break from editing and publishing the podcast for the next couple of weeks to take care of my own wellbeing, as I believe it’s super important to practise what you preach. Which means the next episode, with the wonderful Tess Coughlan-Allen from website performance agency Atomic Smash, will be out on Friday 2nd June. In the meantime, why not catch up on some of the conversations we’ve already had this season? Thanks for sticking with us while we take this small break over the next two week ..read more
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S2 Ep2: Reducing Marketing Waste with The Typeface Group
Easy Being Green? Lessons in sustainable business
by Easy Being Green? Podcast
11M ago
Today’s conversation is with Polly Buckland and Natalie Welch, Co-founders of B-Corp Marketing Agency, The Typeface Group.  The Typeface Group offers services like email marketing, SEO, communications and design, with a focus on reducing marketing waste. We dug into many topics in this energetic conversation, including: The impact and responsibility of being a B Corp. Reducing, reusing and recycling marketing waste. What good culture really means - and what it looks like - in business. How addressing the often overlooked ‘People P’ in People, Planet and Prosperity can start very simply w ..read more
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S2 Ep 4: How to communicate your impact, with Sophie Turton
Easy Being Green? Lessons in sustainable business
by Easy Being Green? Podcast
11M ago
In today's empowering and inspiring conversation is with award-winning NCTJ-qualified journalist and brand strategist Sophie Turton, from brand storytelling agency Electric Peach, we cover: How Electric Peach started and what challenges it is addressing. How to combat the fear of putting yourself out there if you are suffering from purpose-hushing. How a brand or business should go about communicating its purpose, or talking about its sustainability creds. How the marketing industry - particularly in agency land - can move the dial away from competitiveness (where there is only one winner) an ..read more
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S2 Ep 3: Offsetting is not a dirty word with Mark Stringer at Skoot Eco
Easy Being Green? Lessons in sustainable business
by Easy Being Green? Podcast
11M ago
Is offsetting a dirty word? In today’s conversation with Mark Stringer, or "Strings", from SKoot Eco, we explore and dissect some of the criticisms of the way some businesses use offsetting without authentic and genuine intent to do good, and Mark offers his expert advice on how best to include offsetting as part of your Impact Strategy to address your businesses carbon footprint. Skoot Eco, a Top 5% B Corp, is a new climate platform that enables businesses to take responsibility for their carbon footprint, by helping them to identify, avoid and offset CO2 on their journey to Net Zero. Check t ..read more
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Reducing Marketing Waste with The Typeface Group
Easy Being Green? Lessons in sustainable business
by Easy Being Green? Podcast
11M ago
Today’s conversation is with Polly Buckland and Natalie Welch, Co-founders of B-Corp Marketing Agency, The Typeface Group.  The Typeface Group offers services like email marketing, SEO, communications and design, with a focus on reducing marketing waste. We dug into many topics in this energetic conversation, including: The impact and responsibility of being a B Corp. Reducing, reusing and recycling marketing waste. What good culture really means - and what it looks like - in business. How addressing the often overlooked ‘People P’ in People, Planet and Prosperity can start very simply w ..read more
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S2 Ep 1: Improving Impact in an Authentic Way with Stéphane Zahrai, Ocean Bottle
Easy Being Green? Lessons in sustainable business
by Easy Being Green? Podcast
1y ago
Welcome back! We are kicking off today with a bang. The first conversation of this season is with Stéphane Zahrai, Head of Product for the Impact Platform at Ocean Bottle. On the face of it, Ocean Bottle makes reusable water bottles from ocean-bound plastic. But behind the scenes, the impact of this company extends so much further than only addressing the (very big systemic) issue of plastic waste. Find out all about Ocean Bottle at https://oceanbottle.co. Read the transcript for this episode at https://easybeinggreenpodcast.com and connect with us at @theeasybeinggreenpodcast on Instagram. Pl ..read more
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