TIMESTAMPS 06:33 - Why video is the channel to focus on now 08:30 - How to plan video content 10:40 - Where and how to use your video in your marketing strategy 16:10 - How video content helps InEvent 22:30 - Who should be the face of the video 24:30 - How to optimize your videos GUEST BACKGROUND  Pedro Góes is the CEO of InEvent, a Y Combinator venture-backed company providing an event, marketing, and sales platform for Forbes 2000 Global companies, including Amazon, Coca-Cola, KPMG, Santander, Unilever, Boeing, Embraer, and Citibank. Early in his career and during college, Pedro starte ..read more

TIMESTAMPS  01:27 - People, process, and performance 06:42 - Keeping your team focused 12:00 - Communicating with your team 16:00 - Aligning the business in terms of product, sales, customer, and marketing 21:20 - Team Meetings 23:00 - Steps on focusing and aligning your team 33:04 - Why is it important to be aligned at the leadership level 38:50 - Hiring the right people GUEST BACKGROUND  Pius Chan has 20 years of SaaS experience in various roles, including CX and Sales, and has worked with Hootsuite, Galvanize, and Procurify before joining Lumen5. MAIN INSIGHT  Hiring the ..read more

Sign up for the newsletter at forwardlaunchyoursaas.com Hello and welcome to Forward Launch Your SaaS, the show where we interview B2B SaaS founders and marketing executives about their campaigns and the biggest pieces of wisdom they have to share with other founders and marketers. I'm excited to announce some upcoming changes to the show that I believe will make it even more valuable to our listeners.  First, I want to expand the show to include some larger B2B SaaS companies in addition to startups.  This change will benefit both startups and scaleups, as business leaders will be ..read more

TIMESTAMPS 03:00 - Why Kate’s Dad told her that she couldn’t work for other people anymore 08:56 - The Art Of The Start by Guy Kawasaki 11:20 - Her first angel investors 12:50 - Walmart project that helps them to reach 130% ROI 15:30 - The power of voice and copy 18:00 - How Lately can help you get more out of your content 24:00 - The mindset that helps them get 240% in monthly revenue 28:40 - Finding a pure place 31:00 - How opportunity and doors opened just by being herself 35:00 - Be careful who you listen to GUEST BACKGROUND Kate Bradley Chernis is the Founder & CEO of Lately – A.I ..read more

TIMESTAMPS (04:15) Instantaneous lead alert and lead responses (09:58) Lead cost and cost of acquisition (14:38) Have a script of ideas rather than a script of words (18:48) Knowing more about your customers  (20:54) Creating ads that hook people (24:50) Competitors’ lead magnet systems (27:00) Customizing the language depending on the industry  (28:47) Why less is more (32:00) Implementing the system successfully GUEST BACKGROUND Zeze is the Founder & CEO of Beam.city. It is the world's 1st unified advertising automation platform that uses A.I. & algorithms to help busin ..read more

TIMESTAMPS 02:40 - Data makes content more exciting 13:16 - Breaking down data into content and actionable tasks 17:50 - The hardest part of creating content based on data 24:00 - Why the product and marketing team should work together, and what opportunity is being missed 26:30 - Data is not interesting to everyone 29:30 - How Platypus never runs out of data 34:00 - Brainstorming content GUEST BACKGROUND Katie Johnson is the Marketing Manager at Platypus, an HR tech startup with a mission to reinvent the future of work by prioritizing company culture. Katie started her career in marketing ..read more

TIMESTAMPS 00:57 - The most difficult science and how he got into marketing 08:18 - Evaluate works from a customer perspective 12:24 - Achieving an integrated marketing strategy 18:00 - How to get enough data efficiently 19:58 - How to make sure your teams are working in the same direction 25:38 - Using leading and lagging indicators in goal setting 27:44 - Understanding factors that can affect your metrics 30:12 - Determining controllable and uncontrollable metrics GUEST BACKGROUND Nishchal Dua is a remote work evangelist, co-founder of The Remote Work Summit, and the Director of Marketin ..read more

TIMESTAMPS 02:00 - Insights on growing the company 06:02 - Getting direct feedback from prospective customers 06:52 - Dealing with different marketing design ideas 11:00 - How to make marketing design work 12:14 - Minimum work needed to get you to your customers 16:01 - What companies should be doing before creating different platforms 16:38 - What assets to test and not to test GUEST BACKGROUND Sharon Biggar is currently the VP of Marketing & Sales at Hotjar, a tool that provides product experience insights to over a million websites worldwide. Sharon recently spearheaded a company rebran ..read more

TIMESTAMPS 03:21 - Knowing what marketing campaign works 12:09 - Setting up your ideal customer profile 14:11 - Steps to implement a marketing campaign 18:49 - Tips to have a successful marketing campaign 20:45 - Collecting everyone’s point-of-view and aligning everyone on one vision 23:51 - How to get the best insights GUEST BACKGROUND Nadia is passionate about connecting businesses with their ideal customers. She has accelerated growth strategies for many B2B companies in the SaaS, e-commerce, and tech industries. Her sweet spot is when marketing intersects with technology. She is a leader t ..read more

TIMESTAMPS 03:10 - What is a “K Factor”, and why it gives Contractbook exponential growth 08:29 - Why Contractbook charge based on the automation they provide 09:20 - How Contractbook demonstrates value to their users 11:37 - Build trust and expose your user to the power of your platform 13:53 - How Covid helped their market and user to mature 16:30 - Finding different angles to invite more customers 20:02 - Why you should invest in bottom-of-funnel marketing even in the early stages of your business GUEST BACKGROUND Niels Martin Brøchner is CEO of multiple startups and currently CEO at Contra ..read more