Erica Seidel, the host of The Get, provides an overview of the key themes from this season. Erica runs The Connective Good, the executive search practice that specializes in placing CMOs and VPs of Marketing for B2B SaaS companies. She is known for recruiting the ‘make money’ type of marketing leaders, not the ‘make it pretty’ ones.  This episode serves as an executive summary of the learnings from our fifth season, which has focused on the CMO and Board relationship.  We cover: What do Board members want in a SaaS CMO? And how can you ace your interview with a Board member? Board m ..read more

Sandra Lopez is a marketing dynamo who has been in marketing leadership and general management roles in many of the world's biggest and most influential tech companies, like Adobe, Intel, and Microsoft. She recently served as co-chair for the World Economic Forum for Augmented Reality and Virtual Reality. She also serves on the Board of Directors for Junior Achievement USA and PureRED, she's an advisor for Cabra Sports, and she is the co-chair for Sports Integrity Global Alliance. We discuss: How to translate marketing-speak into language that CFOs and Board members can understand How to work ..read more

A good CMO/Board relationship entails both giving and getting. Elana Anderson talks about putting Board members at the center of marketing initiatives by making bold asks of the Board to add value to customers and prospects. She also talks about the anatomy of a successful CMO/Board interview. Elana Anderson has been the CMO for Veracode, Vidyo, and Salesforce Commerce Cloud. She reflects on her experiences interacting with Boards at public versus private companies.  Learn about: How to move from broadcasting to your board to incorporating them into your marketing initiatives How Board m ..read more

Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards.  You'll learn about: The relative importance of the 3 C's – Context, Content, and Confidence – when interacting with the Board How Boards tend to respond to certain marketing terms with open arms (ICP, personas, ABM) and other marketing terms with shaking heads (hint: brand!) The importance of Board posture and how marketing and sales can support each other during Board interactions How a marketing maturity matrix can be useful to show the Board Allison Dancy is a veteran C ..read more

Listen to the honest dialogue between a CMO and her Board member, who have managed to forge a fruitful partnership together. Jen Pockell Dimas is Chief Marketing and Experience Officer for Telarus, the global technology solutions brokerage. Evan DeCorte from Columbia Capital is a Telarus Board member.  You'll hear about: How investors can have reptilian brains – focusing uniquely on Big V value: getting more value for the business than they paid for it How to translate marketing-speak into investor-speak How to set yourself up for a successful standing with the Board from the interview p ..read more

Listen to the honest dialogue between a CMO and her Board member, who have managed to forge a fruitful partnership together. Jen Pockell Dimas is Chief Marketing and Experience Officer for Telarus, the global technology solutions brokerage. Evan DeCorte from Columbia Capital is a Telarus Board member.  You'll hear about: How investors can have reptilian brains – focusing uniquely on Big V value: getting more value for the business than they paid for it How to translate marketing-speak into investor-speak How to set yourself up for a successful standing with the Board from the interview p ..read more

Chris Fountain is an Operating Partner with Frontier Growth, the PE firm that invests in B2B SaaS companies in scale-up mode. He has been a GTM leader, a CEO, and a Board member. In his role, he collaborates with multiple CEOs and CMOs both inside and outside of the Boardroom.  You'll hear about: What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to be non-threatening to a CEO) How to be successful in your first Board meeting as a CMO and how to avoid guesswork when aligning with the Board How the best marketing leaders provide a 'heads up display' f ..read more

Kelly Ford Buckley has a career many CMOs dream of: She is a marketing leader who became an investment partner, developing a platform to accelerate and scale growth across Edison Partners' portfolio of companies. She then broadened her role into general partner and COO for the firm. Since she's been in the marketing leadership seat and she's been on several Boards, she is uniquely qualified to talk about the bridge between CMOs and their Boards.  You'll hear about: How to remove the intimidation factor when working with boards How to build an ongoing dialogue with your Board Whether the ..read more

 Hello, and welcome back to The Get. The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. I'm your host, Erica Seidel.  This is our fifth season! And in this season, we dive into the relationship between CMOs and Boards. How can that relationship go from fraught to functional and maybe even fantastic? ------- Produced by Simpler Media This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Chartable - https ..read more

This season on The Get podcast, we have stayed close to the theme 'Solving for the Scale Journey.' We have talked with marketing leaders who have scaled… and, in one case someone on the investor side who hires marketing leaders for scale-ups. We've looked at different dimensions around scaling: Hiring. Budgeting. Aligning with the Board. Getting the balance of brand and demand right. Balancing aspirational goals with achievable goals.  Obviously, every scale journey is different. Just because someone did a scale-up in one place doesn't mean they will be successful somewhere else. But ther ..read more