SaaS Marketing Makeover
20 FOLLOWERS
SaaS Marketing Makeover is Directive's live series that provides the audience the unique opportunity to watch a live audit of a randomly chosen SaaS company.
Our host, Garrett Mehrguth, is joined each week by a SaaS Marketing Leader to spin the Wheel of SaaS. During each episode they will work together to craft a working strategy for the random SaaS Company, giving insight into how..
SaaS Marketing Makeover
1y ago
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Marketing at CIBO, Billy Cripe ..read more
SaaS Marketing Makeover
1y ago
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Advarra, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Digital Marketing Director at Advarra, Scott Templeman ..read more
SaaS Marketing Makeover
1y ago
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Figma, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Global Growth Marketing at Anaplan, Kristi Melani ..read more
SaaS Marketing Makeover
1y ago
In this episode, our host, Garrett Mehrguth is joined by Camela Thompson, Director of Growth at CaliberMind. They have to work together to build a marketing strategy for a randomly chosen SaaS brand - giving insight into how winning strategies are made ..read more
SaaS Marketing Makeover
1y ago
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Celonis, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Marketing at Greenlight Guru, Tim Hickle ..read more
SaaS Marketing Makeover
1y ago
It's makeover time! The guest? Ali Jawin, VP of Global Marketing at RepTrak!
Ali & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company.
It’s 30 minutes of live, unfiltered SaaS Marketing insights ..read more
SaaS Marketing Makeover
1y ago
It's makeover time! This week’s guest? Holly Pels, VP of Marketing at Casted!
Holly & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company.  ..read more
SaaS Marketing Makeover
1y ago
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...PathFactory's Senior Director, Marketing, Cassandra Jowett ..read more
SaaS Marketing Makeover
1y ago
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected ServiceNow by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Sr. VP of Marketing & Comms at Hubilo, Cathy Song Novelli ..read more
SaaS Marketing Makeover
1y ago
This week, Cassidy Shield joins our host, Garrett Mehrguth, to spin the Wheel of SaaS. When it lands on Twilio, they have to think on their feet to craft an effective campaign strategy. It quickly turns out to be one of the most challenging SaaS Marketing Makeovers yet ..read more