About Maeva Cifuentes: Maeva Cifuentes is the founder of Flying Cat Marketing, a women-led full-service SEO agency for B2B martech, salestech and proptech SaaS companies in hypergrowth. Flying Cat Marketing works with companies like Hotjar, Mixmax, ActiveCampaign and Operto reach ambitious growth goals through organic search. The Flying Cat Team is 80% women and has team members from 17 different countries.   The post SaaS Breakthrough – Featuring Maeva Cifuentes appeared first on The Demio Blog ..read more

About Brendan Hufford: Brendan Hufford is the Founder at Growth Sprints and Growth Marketer at ActiveCampaign. After spending the first decade of his professional career as a high school teacher (and assistant principal), Brendan led the SEO team at two agencies. In 2021, he founded Growth Sprints where he works with SaaS companies, helping them scale from $10M to $100M ARR.   The post SaaS Breakthrough – Featuring Brendan Hufford appeared first on The Demio Blog ..read more

About Mandy Thompson: Mandy Thompson is the co-founder and CEO of Digital Reach Online Solutions, a fast-growing HubSpot Platinum Partner agency that has been fully remote since before it was cool. Mandy and her partner Jennifer started Digital Reach in 2013 as a means to continue traveling while working remotely. They now split their time between Alaska and New Mexico, seeking good weather, great hiking, and blazing internet speeds.   The post SaaS Breakthrough – Featuring Mandy Thompson appeared first on The Demio Blog ..read more

About Kristen Bryant Smith: Kristen Bryant Smith is the Director of Content Marketing at Help Scout — a certified B-corps whose software helps growing businesses better support their customers. In her role, Kristen is responsible for setting their content strategy, growing their audience, and managing a team of content creators and strategists. Prior to Help Scout Kristen spent three years at Wistia. There, she contributed to a variety of strategic initiatives including launching a new business line from the product side and supporting the creation, execution, and promotion of Wistia’s long f ..read more

About Mandy Thompson: Mandy Thompson is the co-founder and CEO of Digital Reach Online Solutions, a fast-growing HubSpot Platinum Partner agency that has been fully remote since before it was cool. A marketer for 19 years and a sales professional for 20, Mandy has deep experience across many disciplines when it comes to all things revenue. Mandy and her partner Jennifer started Digital Reach in 2013 as a means to continue traveling while working remotely. They now split their time between Alaska and New Mexico, seeking good weather, great hiking, and blazing internet speeds.   The post S ..read more

We're taking a summer hiatus for the podcast and feeling excited to come back in the fall with new guests, new ideas, and new ways for you to execute your marketing campaigns. Until then, check out Banzai.io for more content like blog posts, webinars, and resources (assessments, checklists, and templates). Have a safe, happy, and healthy summer ..read more

Meet Bridget Poetker, the Director of Content & Brand at Postal, an offline marketing automation platform and marketplace that personalizes, automates, and scales direct mail, events, branded company swag, and customized gifts. Bridget is passionate about authentic brand building and reintroducing creative campaigns into B2B marketing. In this episode, you'll learn why marketers are feeling uninspired these days, and about the intersection between attribution and creativity. You'll discover how gifting can stimulate creativity, as well as unique ways for marketing, sales, and customer succ ..read more

Meet Melissa Hummelt, licensed psychotherapist and Clinical Operations Manager at BetterHelp, the world's largest online therapy platform. In honor of Mental Health Awareness Month, this episode will teach you four mental health tips you've never heard before, as well as why mental health needs to be attended to daily. Great insights in this episode — enjoy! Notes: - 02:45 A Platform That Empowers Everyone To Take Care of Their Mental Health - 03:35 How To Navigate Hard Conversations While Staying True to Your Values - 11:05 Know Your Attachment Style and What It Can Teach You - 20:35 The Tra ..read more

Meet Corey Haines, creator of Swipe Files and cofounder of SwipeWell. Previously, he was the Head of Growth at Baremetrics and the first marketing hire at Cordial. In this episode, you'll hear why Corey created Swipe Files and how it differs from other marketing communities. You'll learn what it means to market like a media company in a B2B SaaS setting, how you can implement it within your budget and team size, and, finally, how to find a long-term balance between brand and performance marketing. Notes: - 02:15 A Unique Membership Community for Marketers - 08:15 The Specific Needs of Non-mar ..read more

Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering six ways to keep your marketing team engaged in 2022. We all kick off the new year building OKRs, strategies, and designing tactics, but we may not spend enough time thinking about how to prepare our teams, or how to keep them engaged and motivated through the year. This episode solves that problem. Enjoy! Notes: - 01:40 Align Company Objectives to the Marketing Team - 03:50 Set Clear Expectations With Your Marketing Team - 05:00 Create a Knowledge Hub for Your Marketing Team - 06:30 Have Hard Conversati ..read more