IT’S THE NEW AGE OF BRANDING In this episode of The Business Conversation, Garrio welcomes Michael Stich, Partner at CourtAvenue and Investor and Advisor to various companies. He discusses the challenges being faced by the modern-day CMO and how much evolution this role has seen over the years. Michael talks about starting with the basics of the language of money and bridging the gap between marketing and sales. He also dives deep into the need for strategic planning and alignment, the journey from data to the creative process, and how to use data to drive business monetization. HIGHLIGHTS MIC ..read more

IT’S THE NEW AGE OF BRANDING In this episode of The Business Conversation, Garrio welcomes Kelli Schutrop, the VP for Sales and Marketing at Madecraft. She discusses the importance of leadership teams becoming more visible and active online. She explains that this became more of a necessity due to the COVID pandemic, as video connection was a way to better build relationships faster. She also explains that it is important for businesses to have a brand that resonates with their audience, as this is a key part of promoting their message and brand. She emphasizes that it is critical for business ..read more

NETWORKING IS NOT SO BAD For a long time, networking had an unpleasant reputation of being just a means of achieving one’s targets or quotas. Today, Garrio welcomes Kurt Schmidt to prove them wrong. He is the President of Foundry, and author of “The Little Book of Networking: How to Grow Your Career One Conversation at a Time”. Kurt shares his own definition of networking, why it’s important for every person, why it should not be viewed as a selfish act, and how it can help you in your career. Find out more in this latest episode of The Business Conversation.   HIGHLIGHTS KURT: DEFINITION ..read more

NETWORKING IS NOT SO BAD For a long time, networking had an unpleasant reputation of being just a means of achieving one’s targets or quotas. Today, Garrio welcomes Kurt Schmidt to prove them wrong. He is the President of Foundry, and author of “The Little Book of Networking: How to Grow Your Career One Conversation at a Time”. Kurt shares his own definition of networking, why it’s important for every person, why it should not be viewed as a selfish act, and how it can help you in your career. Find out more in this latest episode of The Business Conversation.   HIGHLIGHTS KURT: DEFINITION ..read more

IT’S BEEN A LONG TIME COMING… Joshua Fedie is a sales expert who has been working in the field for over 20 years. He and Garrio are discussing how leaders can rebuild their sales organizations from scratch and how sales, marketing, and customer success can work together. Sales and Marketing have been apart for so long and it is high time for them to start working together. Stay tuned as Joshua will be sharing some tips on how sales and marketing can work together with some stories from his career, only here, in the latest episode of The Business Conversation.   HIGHLIGHTS JOSHUA: HOW MARK ..read more

Garrio Harrison welcomes Nicole Middendorf, as they discuss the origin story of Prosperwell, how difficult dreams sometimes need to be achieved, and how positivity and a strong mindset are key to success. In the conversation, Nicole describes how she became a financial advisor after originally intending to go to law school. She talks about how her husband encouraged her to enter the financial industry instead, leading her to start the journey of being a wealth advisor. Find out more about Nicole in this latest episode of Business Conversations.   HIGHLIGHTS NICOLE: LIVE A LIMITLESS LIFE ..read more

HIGHLIGHTS What is a brand?  Manage your brand's "Association Bundles", or consumers will Marketing has become trajectional because of technology Agencies no longer invest as much on their people with training Just because you can, doesn't mean you have to  The rebirth of traditional knowledge Just talk to real people  On refreshing brand associations for the modern consumer  Find the most relevant associations of your brand and nurture them Marketing doesn't have to be complex Always be looking for differentiation Refreshing and unique ideas do not come from your comfort ..read more

HIGHLIGHTS The 3 Levels of Digital Transformation, explained Technology is forcing brands to change their communicative approach Why a marketer should study the "creator economy"  Creators vs Influencers Listen with an open mind Know when to go fast and when to go slow Effective internal communication is crucial to organizational success Being a good manager is more important than learning the latest tech Choosing kindness goes a long way QUOTES Jim: "Every experience that we have with Amazon or Apple or Starbucks sort of sets the bar for what every other company should aspire to. Becau ..read more

HIGHLIGHTS The reason behind 'The Great Reshuffle' How the COVID-19 pandemic shifted how businesses work The companies that are doing it right: how to keep talent in You should be doing stay interviews, not exit interviews Trusting people to work remotely is crucial to thriving in the pandemic The role of offices moving forward The beauty of giving people grace and treating them as humans What recruiters and hiring managers should stop doing Consider hiring the people who are eager to learn Increase the benefits of working in your team It's not just about the money, but money is important Job ..read more

HIGHLIGHTS A whole percussive section is better than a singular drum Find a central narrative and tell that story with the tools you have Separating work and life is a fool's errand Discovering LinkedIn as a platform for storytelling Find your own point of view Building a framework for content strategy Focus on your why and have your plan of attack Content is currency You're never too busy to post content Content burnout is a real thing QUOTES Gaby: “People do business with people that they know, like and trust. And one of the singular most important ways that everyone out there can create t ..read more