Episode 28: Bringing in 2022 with 2 new flavours
Got Tea Blog
by Tariqa Tandon
1y ago
2022 is here and Got Tea hit the ground running. To keep up with our growing customer base and to satisfy everyone, we started the year with not one but TWO new flavours.  Revamping the old Well, technically, one was an upgrade of an existing flavour. With our R&D expert Daniel, we revamped the Classic Black bubble tea and transformed it to the Royal Milk Tea. Served both hot and cold, this version has a richer flavour, is creamier and smoother, and has been inspired by how the Japanese make their black teas. Launched on 2 January 2022, this flavour has quickly become a crowd favouri ..read more
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Episode 29: Got Tea expands to Gurgaon
Got Tea Blog
by Tariqa Tandon
1y ago
We are already into the fourth month of 2022 and Got Tea has been so busy! Truly, it is hard to keep up with everything that has been happening. But, I shall try to give you all the updates.  A new store Got Tea’s second store has finally opened! A small store at 32nd Avenue in Gurgaon, this one is mostly geared towards takeaways, but there are a few seats available too. The vision with this store was for customers to grab and go, and walk around 32nd Avenue as they sip on a fresh bubble tea drink. A soft launch for select friends, family and loyal customers was held the weekend before th ..read more
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Episode 26: Expanding Got Tea
Got Tea Blog
by Tariqa Tandon
1y ago
After celebrating the first anniversary of the Got Tea store, the team decided that now was the time to expand the breadth of offerings and try to capture a larger audience. But they didn’t want to just start something new from scratch – there are so many things that Got Tea is doing which have been successful with their existing customers, so the challenge was to figure out how these things can be built upon to get new people in.  Expanding the menu The first thing the team decided to do was to continue offering more hot drinks, especially as the temperatures in Delhi continue to plummet ..read more
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Episode 27: The most wonderful time of the year
Got Tea Blog
by Tariqa Tandon
1y ago
December 2021 was a busy month for everyone at Got Tea. In the last episode, I told you all about our expanded menu, bubble tea drops and had two pop-up weekends at 32nd Avenue in Gurgaon. But we did even more in December – can you believe it?  Partnership with Indonesian embassy Perhaps a little known fact is that many people who work in the Indonesian embassy in New Delhi are our loyal customers and have been so for a while now. So when the Indonesian embassy approached us to set up a pop-up stall for their Indonesian Mother’s Day celebration on 22 December, of course we agreed! Team G ..read more
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Episode 24: Yesua - The Brand Manager
Got Tea Blog
by Tariqa Tandon
1y ago
For the Got Tea founders, building a visual identity for the brand has been an important aspect, right from the beginning. The founders realized the importance of aesthetics, especially for the current generation and their target audience, and knew that this was one area they had to focus on. So, they knew that they wanted someone strong with a good eye for visual aesthetics to take on this job and Yesua was the perfect choice.  When YuSung and SuAh had gone back to Korea during the beginning of the COVID-19 pandemic, they had met up with a lot of people from the Woodstock community, incl ..read more
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Episode 25: Got Tea turns one!
Got Tea Blog
by Tariqa Tandon
1y ago
On 18 November 2021, Got Tea celebrated their first anniversary. It has been quite an eventful first year, and the founders wanted to thank their customers and the staff for sticking through and supporting Got Tea. So, a weeklong celebration was held for all to come together over their shared love of Got Tea! Got Tea founders YuSung, Armaan and Jo For the customers The Got Tea team wanted to thank all their customers for supporting them and loving their drinks and snacks, and to do that, they brought back customer favourites from the past. A full week of different events of these past favouri ..read more
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Episode 21: Building a stronger brand
Got Tea Blog
by Tariqa Tandon
1y ago
While working on their business, perhaps one of the most important things for the Got Tea team has been building their brand. And they have been consciously working on this, to focus on the kind of brand they want to be, the image they want to build, the values they want to inculcate, and the way they will execute these values and vision.  At the core of it, Got Tea has been working on, as a team, to understand the core of the brand – its vision, mission and values. For the Got Tea founders, this is not a top-down process. Yes, they started with their own vision for the brand, but now it ..read more
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Episode 23: Got at Home
Got Tea Blog
by Tariqa Tandon
1y ago
After months of planning and hard work, Team Got Tea finally released their Got at Home kits, giving boba fans all over India a chance to get a taste of some fresh bubble tea! The do-it-yourself bubble tea kit is the first of its kind in India, allowing customers across the country to brew their favourite bubble tea in the comforts of their home.  The kit comes with a reusable glass tumbler, reusable straws, measuring spoons, two flavour mixes, tapioca pearls, a preparation mat and an instruction manual – everything you need to craft the perfect glass of boba. Currently priced at a specia ..read more
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Episode 18: Mawia - The Business Intern
Got Tea Blog
by Tariqa Tandon
1y ago
Before Mawia joined the team working at Got Tea, he was a regular customer. He had heard about Got Tea last November, when they opened, through a family friend, and was addicted – he absolutely loved the bubble tea! So when the same family friend messaged him to tell him that the team was looking for an intern, he quickly got in touch with YuSung. He started working at Got Tea part-time in December 2020, and initially focused on the operational side of things. Back in December, the team was small, with only Jo, Armaan and Mercy available at the store, so they needed all hands-on deck to make a ..read more
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Episode 19: July Updates
Got Tea Blog
by Tariqa Tandon
1y ago
Want to know what’s been happening at your favourite Delhi bubble tea store? Well, here’s what’s been happening at Got Tea and what’s in store for July! Got Tea open for dine-in! With relaxations in some rules by the state government, Got Tea has opened its café for dine-in, but at a limited capacity, with only 16 people allowed at a time in the store. All staff have also been at least partially vaccinated, so that they can keep serving you. In addition, the store has undergone a little facelift over the lockdown, with some new shelving to display all the goodies on sale. So, what are you wait ..read more
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