Increasingly, more context and interpretation are being added to standard reports. While narrative reporting employs similar tactics and is complementary to data storytelling, it fundamentally differs in its emphasis and structure. In this article, I will explore how narrative reporting is unique from data storytelling and how they can work together in the analytics process ..read more

One of the most challenging aspects of data storytelling isn't visualization but instead narrative. For many people, it can be somewhat of an enigma. One of the most crucial contributions that narrative makes to data stories is structure. This article reviews different narrative models and then introduces a powerful four-step narrative model for data storytelling ..read more

When people are asked why data storytelling matters, most of the focus is on the benefits that can be derived by the individuals communicating the insights. However, there are two key perspectives to consider when contemplating why it matters--that of the sender and that of the receiver. While individuals will gain much from developing data storytelling skills, it's ultimately the audiences who will be the greater beneficiaries. This article explores how each side benefits from data storytelling and how data stories can collectively enhance your organization's overall success ..read more

Many managers are uncomfortable with interpreting the numbers in their reports and dashboards. If this common data literacy problem isn't addressed across management levels, companies will continue to struggle in their efforts to develop data-driven cultures. In this article, I cover four key areas of data interpretation that are essential for all managers who are striving to make data-informed decisions ..read more