As a visual storyteller, I bet one of the most troubling areas you’re grappling with these days is on one hand the rise of misinformation in the age of AI, and ways you can protect your brand integrity. Transparency and trust go a long way. In this spirit, I created the cover visual with ChatGPT4 envisioning a […] The post How Can Brands Combat Misinformation With Ethical AI? first appeared on Visual Storytelling Institute ..read more

Did you know that February 2024 marked 20 years since podcasting broke into our lives? Crazy isn’t it? First, let’s demystify the common belief that because podcasting is typically audio (not always), is not part of visual storytelling. The way I look at it, there is no requirement that you need to see stories with […] The post Podcasting Turns 20! first appeared on Visual Storytelling Institute ..read more

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When I mentor startup founders I often start by asking them what is the core problem they’re trying to solve. Yep! There is a pitch deck slide for it. Sometimes I get a very clear answer that tightly ties a clear burning pain point to a distinct customer persona. Yet, often founders tend to describe […] The post Needs Vs. Wants first appeared on Visual Storytelling Institute ..read more

I often talk about how to make stories more impactful using various techniques from brand strategy, workflows, tools, people, and themes. True, all these elements are important. Yet, there is one element, we usually take for granted when telling stories, but is quite a deal breaker. Your passion! Regardless of the platform, when you tell […] The post Want Meaningful Stories? Find Your Passion first appeared on Visual Storytelling Institute ..read more

Since it’s Thanksgiving week, and we’re all in the spirit of giving and serving others, today I’d like to talk about social impact innovation. You’ll likely come across this term as simply “Social Innovation.” Social innovation refers to the design and implementation of new solutions that imply conceptual, process, product, or organizational change, which ultimately […] The post How Visual Storytelling Can Drive Social Impact Innovation first appeared on Visual Storytelling Institute ..read more

The other day I had this mental exercise that made me think hard about the implications for visual storytellers looking at our changing landscape. Obviously, no one knows for sure, but here’s my take. First, let’s look at the numbers Even before dreaming of going live, 60-70 percent of content produced by B2B companies goes unused due to […] The post Taking a Forest View at Visual Storytelling first appeared on Visual Storytelling Institute ..read more

Do you know how it’s like when you’re used to perceiving certain concepts in a particular way, but when you simply change your lens, a much clearer perspective emerges? Sometimes all it takes is changing your lens Try this! What’s the first thing that comes to your mind when you think about “cybersecurity threats?” If you’re thinking […] The post How To Use Visual Storytelling To Communicate Cybersecurity Threats? first appeared on Visual Storytelling Institute ..read more

I often get asked how do I come up with a new story every week? What is my creative process? What are the challenges vs. happy moments? Earlier, I provided some details in a previous story in My Backstage Story but here is the full process. First, some background I started the Visual Storytelling Newsletter six years […] The post From Idea to Inbox: Discover the Process Behind My Newsletter first appeared on Visual Storytelling Institute ..read more

Do you know how it’s like when you’re used to perceiving certain concepts in a particular way, but when you simply change your lens, a much clearer perspective emerges? Sometimes all it takes is changing your lens Try this! What’s the first thing that comes to your mind when you think about “cybersecurity threats?” If you’re thinking […] The post How To Use Visual Storytelling To Communicate Cybersecurity Threats? first appeared on Visual Storytelling Institute ..read more