Every story is unique, right? Right. But there are certain templates most stories follow. These seven types of stories form archetypes that have engaged human attention for centuries. These kinds of stories can appear in a marketing piece (such as a single TV spot) or become part of a larger narrative that tells the story of your company. Adopting one of these meta-narratives can yield a powerful branding tool that builds your company’s profile amongst your stakeholders. The types of stories you tell send a distinctive message to your customers, whether it’s one that you carefully cr ..read more

Photo by Chris Montgomery A version of this article also appeared on Forbes.com.  Over the past year, we’ve all adapted to new ways of working. We’ve masked, we’ve socially distanced, and we’ve Zoomed beyond measure. Now, with mass vaccinations underway, we’re finally able to anticipate some kind of normalcy on the horizon. But a complete return to our old ways seems unlikely. Some people will go back to full-time work on-site, but many others will likely continue to work remotely at least part of the time. And business travel may permanently take a backseat to the convenience and cost-ef ..read more

  We are always on the lookout for great storytellers who bring their specific experiences to the work that they do. Listed below are 10 global storytellers whose work we admire. Each person is skilled at connecting their unique experience to universal themes through storytelling. Moving, emotional, and powerful work can be found by any of the creators below. Chimamanda Ngozi Adichie   Chimamanda Ngozi Adichie (Nigeria/USA) is the author of short stories and novels like Half a Yellow Sun. She speaks about the importance of representation in storytelling in a TED Talk calle ..read more

When it comes to artistic contributions, not many could compare to the achievements of Prince. Not only is his catalogue a towering mountain of hard-rocking, deep-funking, genre-bending genius, he also discovered and mentored scores of other musicians, many of whom carry on his influence and ideals to this day.  This flamboyant and wealthy rock star with a distinct public persona also built a more private legacy behind the scenes. The full breadth of Prince’s philanthropic contributions came to light after his death in 2016. Over his lifetime, he helped create green jobs in low-income com ..read more