As a social media freelancer or agency owner, juggling multiple platforms and tools to manage your clients’ social media presence can be tricky and time-consuming.  From content planning and scheduling calendars, to approvals and analytics, it can be overwhelming, especially when a client’s business success is on the line. Plus, finding your niche as a social media agency is what will help you stand out and attract the right kind of clients. That’s exactly what Tiff Ng, the founder of The Social Story, has done. She’s carved out her place as the go-to social media marketing agency for pur ..read more

Launching and scaling a small business isn’t always an easy journey. Along with refining a target market, developing a unique offering and building a team, business owners need to have a clear plan in place to attract and win customers.  That’s where marketing comes in.  But with inflation climbing, operating expenses rising and business budgets under strain, more small businesses are cutting back on both in-house and external marketing support. While some are turning to options like freelancers, ensuring on-brand consistency can be a challenge.  This insight led Sam Murray to l ..read more

From creating content to managing clients and getting approvals from internal and external team members, social media management is no easy job. Whether you’re working in an agency or you’re a freelance social media manager, having the right tools by your side is key to growing your client’s following (while scaling your own business). With the right social media management platform, you can streamline approval workflows, gather deep performance insights and deliver an amazing client experience.  No one knows this better than Jess Nelson, the founder, and CEO of WAY Social, helping compan ..read more

Calling all social media managers! Get ready to embark on an exciting journey into the world of social media analytics. We’re about to unlock the secrets that will fuel your growth and revolutionize your social media strategy. As a social media manager, your role in harnessing the potential of social media platforms cannot be underestimated. However, to truly maximize your efforts and achieve tangible results, it is crucial to understand the importance of analyzing and leveraging social media analytics. Finding the right platforms and audiences Different social media platforms serve distinct p ..read more

June 1 Update Instagram launches songs and translations in Notes and might allow users to share broadcast channel updates to their Story, TikTok launches a new AI Script Generator for ads, Twitter will start paying creators for ads shown in their replies and way more and Meta releases an AI music generator and sticker generator. Read on to see what these updates mean for you and your clients. Instagram News What happened: Instagram launches the ability to add 30 second song clips and translations in Notes. What this means for you + clients: Throwback to our MySpace days! This feature could be ..read more

Are you getting tired of seeing and creating the same videos over and over? While it’s great to pick a style of short-form video content that works for you, your brand and your audience, sometimes we need to mix things up to keep people engaged.  So next time you’re in a creative rut with your videos, spice things up with some of my favourite surprise elements. #1 Transitions Transitions are a great way to keep your audience engaged. And they work for any industry – fashion influencers showing off different outfits, chefs showing the process of making a dish, social media managers sharing ..read more

TikTok’s CEO will testify in front of Congress in March to address U.S. security concerns regarding the app, TikTok launches new Video Insights for ads, Instagram launches (or is testing?) lead forms for business profiles, Twitter makes moves to allow in-app payments and Instagram launches Notes in Europe, UK and Japan. TikTok News What happened:  The TikTok data security saga continues. The Energy and Commerce Committee confirmed that TikTok CEO, Shou Zi Chew, will testify on March 23rd. He’s expected to “testify on TikTok’s consumer privacy and data security practices, the platforms’ im ..read more

So you just posted what you think is a fire piece of content… You’re ready for those likes, comments, and DMs to come rolling in… But, even an hour later… there’s nothing but a few measly likes. Sound familiar? It’s Instagram engagement hell and nobody wants to be there. But don’t worry—it’s actually more common than you think. Without a holistic Instagram strategy in place, your content may tank without any interaction from your audience. Instagram engagement has to be won. It’s not enough to simply develop great content ideas. To really impress the algorithm (and your human followers of cour ..read more

As we move further into the digital age, businesses are looking for ways to leverage technology in order to improve their social media marketing strategies. One area that has seen significant growth in recent years is the use of artificial intelligence (AI) in social media marketing. From audience targeting to content creation, AI is being used in a variety of ways to help businesses achieve better results and improve efficiency. Getting the same work done, faster One of the key benefits of using AI in social media marketing is increased efficiency and productivity. We already automate some ta ..read more

Starting the year off strong with some big fines and some old news. Meta News What happened:  Back in 2018, the European Union passed General Data Protection Regulation (GDPR), a data privacy law that, in part, aims to restrict companies from collecting information about users without their prior consent. Last week, the EU ruled that Meta placing the legal consent for personalised ads within its TOS was essentially forcing people to accept, which violates GDPR. Meta says they believe they’re in compliance with the laws and are going to appeal the ruling and the fines. What this means for ..read more