In this episode of the Social Selling Podcast, host Daniel Disney is joined by Jay Schwedelson, founder of Subjectline.com and Guru Media Hub, to discuss LinkedIn newsletters. They explore how LinkedIn newsletters work, why they beat the algorithm, tips for creating compelling newsletters, and more. Listeners can expect to learn best practices for leveraging LinkedIn newsletters to grow their audience and engage their connections. Main Discussion Points: - How LinkedIn newsletters differ from regular posts and why they have higher visibility and subscriber rates - Tips for creating an atten ..read more

This episode of the social selling podcast focuses on the importance of personalization in sales outreach and how to effectively research prospects to enable more personalized messaging. Host Daniel provides a step-by-step guide on where to find personalized information about prospects on LinkedIn and how to turn that information into customized conversation starters that help build relationships. Key Discussion Points: - The majority of sales messages today are generic and not personalized, representing a huge missed opportunity - The amount of research time invested in a prospect should c ..read more

In this episode of the Social Selling Podcast, host Daniel Disney provides tips on how salespeople and entrepreneurs can get more people to connect with them on LinkedIn. He explains why it's important to optimize your LinkedIn profile, establish relevance and shared connections, and personalize connection requests - especially for senior-level prospects. Listeners will learn strategies to boost their LinkedIn connections and build relationships. Key Discussion Points: - Optimize your LinkedIn profile to look as professional as possible so prospects view you as credible - Increase shared co ..read more

In this episode of the Social Selling Podcast, host Daniel Disney tackles the common question of when is the best time to post on LinkedIn. He explains how the best times to post have evolved over the years as LinkedIn usage has changed. The focus is no longer on finding an optimal posting time, but rather on creating valuable content that resonates whenever it's shared. Key Discussion Points: - In the past, there were clear best times to post during regular business hours of Monday-Friday 9-5pm when LinkedIn usage was primarily desktop-based. This has changed as LinkedIn is now used constant ..read more

In this episode of the Social Selling Podcast, host Daniel Disney is joined by LinkedIn influencer and entrepreneur Lea Turner. They discuss Lea's journey from being a low-income single mom to building multiple successful businesses leveraging LinkedIn, as well as using her influence for good through charity work. Listeners can expect to learn how Lea built her personal brand and audience on LinkedIn through authenticity and consistency, transitioned her audience into a thriving business community called The Halt, and has made an impact supporting charities helping refugees. Main Discussion P ..read more

In this episode of the Social Selling Podcast, host Daniel, the Social Selling King, focuses on how to optimize your LinkedIn profile to generate more leads. He covers the key areas like banner images, headlines, profile buttons, and profile summaries. Key Discussion Points: - Optimize your LinkedIn banner with your logo, product image, or description of what you do to attract the right prospects (00:01:49) - Use your LinkedIn headline to include keywords reinforcing what you do to inform visitors (00:04:13) - Add a customizable profile button to drive traffic to your site or services (Premi ..read more

In this episode, host Daniel Disney digs into the 3 biggest social selling fails that salespeople and LinkedIn users often fall into. He covers common traps to avoid and how you can learn from these fails to improve your own social selling strategy. Main Discussion Points: - Ego (letting likes, comments and followers go to your head) - Lack of consistency (taking long breaks from posting) - Focusing too much on vanity metrics vs. tangible business results ..read more

In this episode of the Social Selling Podcast, host Daniel Disney shares the top secrets of LinkedIn Sales Navigator to help listeners unlock more success from this powerful social selling tool. Listeners can expect to learn key features and functionalities of Sales Navigator that most users overlook or underutilize. Main Discussion Points: - Powerful prospect insights - Sales Navigator surfaces helpful intel on prospects such as new hires, anniversaries, content sharing activity, etc. This allows sellers to better prioritize and personalize outreach/ - Smart Links - Trackable links for col ..read more

In this episode, social selling expert Daniel Disney shares his top 8 social selling trends for 2024. He provides tips for sales professionals to help them maximize opportunities on LinkedIn as it continues to grow in popularity and noise. Key Discussion Points: - The importance of crafting an engaging "hook" in the first 2-3 lines of LinkedIn posts to capture attention (00:00:47) - Creating micro-communities through smaller niche groups and conversations (00:03:13) - Overcoming common sales objections proactively through your content (00:05:00) - Leveraging the new LinkedIn Profile Button p ..read more

In this episode of the Social Selling Podcast, host Daniel Disney shares how salespeople and businesses can leverage social selling on LinkedIn in as little as 15 minutes per day. He outlines three key activities - growing your network, engaging through comments, and posting valuable content - that listeners can focus on to build their personal brand and generate results. Main Discussion Points: - Growing your network: Spend 5+ minutes per day connecting with 5-10 new people to rapidly expand your reach (00:02:08) - Engaging through comments: Take 5+ minutes to like and thoughtfully comment ..read more