In many companies, social selling remains an initiative of individual marketers or salespeople, rather than a systematic, structured approach for the organization. In this episode we discuss with social selling, sales and LinkedIn expert Susanne Hillmer how companies can leverage the power of digital conversations for their sales teams. We cover: The role of the professional network LinkedIn in 2024 and the importance of social selling for B2B sales How do you get your team to be active on the platform and to use it for business? Do you know what your clients are talking about on LinkedIn ..read more

In many companies, social selling remains an initiative of individual marketers or salespeople, rather than a systematic, structured approach for the organization. In this episode we discuss with social selling, sales and LinkedIn expert Susanne Hillmer how companies can leverage the power of digital conversations for their sales teams. We cover: The role of the professional network LinkedIn in 2024 and the importance of social selling for B2B sales How do you get your team to be active on the platform and to use it for business? Do you know what your clients are talking about on LinkedIn ..read more

In order to achieve sustainable revenue growth, "senior leaders must enable their sales team to effectively build relationships one conversation at a time", says Jason Smith, Founder of business development consulting firm Sales Syngergistics, in this episode. We talk with him how you achieve this. This is what we cover in the episode: What are the main pain points of modern B2B sales? Thanks for breaking down and explaining these pain points in so much detail. Let’s talk a little about the role of social selling in this context. Why is authenticity and personalization so critical in modern ..read more

As businesses continue to embrace digital transformation, the role of social media in sales strategies has become increasingly importance. However, recent research by ReadyForSocial has shown that less than 10% of sales professionals worldwide actively engage in regular content posting on LinkedIn. This raises a critical question: with the growing investment in social selling programs and tools, why are salespeople not leveraging these platforms more effectively to drive business outcomes?  In this episode, we discuss with B2B expert and ReadyForSocial Co-Founder and COO Milan Ruzicka ab ..read more

In this episode, we take a closer look at sales and marketing alignment, an essential factor in making any social selling program successful.    Together with our guest speaker, Josh Sweeney, we discuss these questions: Should Sales and Marketing be one department or two? And why? Goal alignment: how to make sure Sales and Marketing really work together in the same direction? How do you balance the long-term goals (brand-building and market-presence, marketing agenda) vs. filling the quota this quarter (sales agenda) Leads: Quality of leads, how to make sure what marketing hands ove ..read more

In this episode, we look into what social selling can learn from the performing arts. That might sound like an unusual and unique way for many social sellers, but the insights and answers our expert has to give will truly amaze you.  If you have ever visited a show or performance, you will understand that art connects people and delivers a feeling of community. Almost everyone has a deep curiosity to create or consume art. Depending on your preference, this can include music, dance, visuals, or the written word.  While social media certainly helps deliver art and behind-the-scene loo ..read more

We talk with B2B marketing expert Sarah Noel Block about improving your content marketing ROI. Sarah's current focus is on maximizing the impact of marketing budgets. She also has introduced a complete digital marketing program including social selling and tech stack for a US-based manufacturing company. Drawing on her rich experience, we discuss with her: Why content marketing is so important in B2B Challenges of today’s marketing teams with content marketing - from  execution, system & processes for content marketing, content ideation to the need of a clear content & messaging ..read more

This episode is an enlightening exploration of a new book about social selling. Author Gunnar Habitz, talks about the importance of Social Selling in helping buyers make the right choice.  Social selling is used  in the business-to-business context to leverage social media and digital tools for more effective sales. It involves targeted prospecting, engaging with potential clients, sharing valuable content, personalizing interactions, maintaining consistent communication, analyzing data, and integrating these efforts into the overall sales process. By systematically using social pla ..read more

Standing out with your content - this is one of the biggest challenges marketers are facing today. Generative AI helps many marketers by more efficient in content production. But that doesn't solve the problem: how do you get noticed and how do you create content that gets your audience to take action?  We've had a conversation with psychology-driven content writer and creative consultant Jill Pavlov to shed some light on these questions. Specifically, we discuss:  How to stand out with content in B2B in today’s world of abundance – top tips Difference between B2B and B2C content ..read more

In this episode, we're diving deep into some of the unique challenges that especially large companies face when scaling their social selling program across their sales organization and beyond. You all know that social selling has become a powerful force in the B2B world, revolutionizing how organizations connect with their target audience and drive meaningful engagement. But when we talk about rolling out and scaling a program across multiple divisions and / or geographies, what strategies and techniques can you use? How do you steer and control your program? Or is the actual art to learn how ..read more