Social selling can provide your business with incremental revenue - or, more broadly speaking - an incremental value opportunity and help you increase the ROI of your marketing activities. But how do you tackle social selling? Where do you start? In this 2nd part of our ROI special, we help you decide what kind of program your organization needs, based on your objectives, and how to put such a program together: - How do you decide what kind of program your organization needs? - Depending on what kind of program makes sense for you, what do you need to make it successful? If you want social ..read more

In this first episode of our ROI special, we give you an overview of what social selling is and how it can contribute to your marketing & sales results.  While social selling is undoubtedly a current buzzword, it’s also one that many remain skeptical about, especially when the planning process starts to include budget talk.  Be honest! Haven’t you wondered if social selling is genuinely worth investing money in? We believe it is. But let us take you on our social selling journey. This episode gives you an overview of the topic, and we'll dive more into detail of each element in ..read more

Whether your goal is to build trust and authority, explore new business opportunities or start new sales conversations, social selling is the way to go. While social is undoubtedly a current buzzword, it’s also one that many remain skeptical about, especially when the planning process starts to include budget talk.  Be honest! Haven’t you wondered if social selling is genuinely worth investing money in?  That's what we are looking at in this first episode of our ROI special. You will get an overview of: - Building a successful social selling program - Measuring the results - KPI benc ..read more

Whether your goal is to build trust and authority, explore new business opportunities or start new sales conversations, social selling is the way to go. While social is undoubtedly a current buzzword, it’s also one that many remain skeptical about, especially when the planning process starts to include budget talk.  Be honest! Haven’t you wondered if social selling is genuinely worth investing money in?  That's what we are looking at in this first episode of our ROI special. You will get an overview of: - Building a successful social selling program - Measuring the results - KPI benc ..read more

We're excited to tell you that we will feature an ROI special with insights from our sponsor ReadyForSocial over the next few weeks.  This unique feature will deliver all the knowledge you need to successfully get the return on investment you envision for your social selling program and could be an inspiration for how you plan the marketing and sales activities for your business. The ReadyForSocial team has been creating and managing enterprise social selling programs since 2014. And, over time, has developed a methodology on how to measure social selling results and ROI.  This is ..read more

Did you know that between 81 and 92% of New Year's resolutions fail? Changing behavior and establishing new habits is hard! To set you up for success in 2023, we're talking with Anna Bejgrowicz, Learning & Development expert, about habits and how understanding they can make you more successful in social selling and beyond. Topics we cover: Three elements of habits: action, regularity, behavior pattern. How you can use habits to grow personally and professionally. Simple and effective tools like habit scorecard, implementation plan and habit stacking that can help you succeed. How small a ..read more

Whether your goal is to build trust and authority, explore new business opportunities or start new sales conversations, social selling is the way to go. While social is undoubtedly a current buzzword, it’s also one that many remain skeptical about, especially when the planning process starts to include budget talk.  Be honest! Haven’t you wondered if social selling is genuinely worth investing money in?  That's what we are looking at in this first episode of our ROI special. You will get an overview of: - Building a successful social selling program - Measuring the results - KPI benc ..read more

We're excited to tell you that we will feature an ROI special with insights from our sponsor ReadyForSocial over the next few weeks.  This unique feature will deliver all the knowledge you need to successfully get the return on investment you envision for your social selling program and could be an inspiration for how you plan the marketing and sales activities for your business. The ReadyForSocial team has been creating and managing enterprise social selling programs since 2014. And, over time, has developed a methodology on how to measure social selling results and ROI.  This is ..read more

We’re taking a holistic view of the experience customers have with a company or brand, and the role social selling can play in shaping this experience. We talk with Marcy Fluitt, Marketing Strategy Consultant with 17+ years experience in enterprise marketing. We cover: Why social is the channel where brands can make an impact.  The opportunity of social to connect with the audience on an emotional level and proactively participate in conversations. How to craft the strategy across the entire sales cycle: from awareness to post-sale & NPS, and why journey mapping is so important. Why ..read more

All you need to know to create a successful podcast! Our guest is Daniel Fuller, host of the "Plants Grow Here" podcast,  Our conversation centers on: the role & importance of podcasts in today's marketing and business how to start your podcast and why it should be very targeted secrets to a successful podcast how to market your podcast and grow your community how can you as marketer get help in starting with your own podcast If you are a podcaster or aspiring podcaster, and especially if you'd like to use a podcast to grow the audience for your B2B business, this episode is for yo ..read more