The Tropical Social Podcast
2 FOLLOWERS
Welcome to the Tropical Social Podcast! The podcast is for early-stage social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle.
The Tropical Social Podcast
2d ago
Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered. Feeling undervalued and frustrated, I realized I could've invested my money more wisely – like a trip to Bali for a better experience at a similar price.
But rather than dwell on the disappointment, I turned it into a learning opportunity. Join me ..read more
The Tropical Social Podcast
1w ago
In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out!
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Want the exact tools & resources that I use within my socia ..read more
The Tropical Social Podcast
2w ago
Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately.
Mentioned In Episode:
Freelance Friday Podcast
Linkedin Article
If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being apart of The Tropical Social Community!
XO,
Shan
Want the exact tools & resources that I use within m ..read more
The Tropical Social Podcast
3w ago
Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand leader and mentor for creatives worldwide. Tune in to hear Kelsey's unique approach to "watering your brand garden first" and aligning your personal brand with your business goals.
Connect with Kelsey:
Instagram
The Warm Up - use code TROPICAL f ..read more
The Tropical Social Podcast
1M ago
Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best.
We dive into why you should be utilizing long-term marketing, how to find a platform suitable for you, & the key elements that make long-form content successful in terms of SEO. Trust me, this episode is packed with invaluable insights to help take your marketing game to the next level!
Connect with Molly:
Website
Instagram
Molly's Canva ..read more
The Tropical Social Podcast
1M ago
Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all things sales psychology, crafting an effective message, and building trust with your audience. Press play now!
Connect with Monique:
Instagram
FREE Uniquely You playbook
Other Links & Resources:
Freebie: Kickstart Your Social ..read more
The Tropical Social Podcast
1M ago
I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media.
In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key factors that distinguish accounts with strong communities vs those that don't, as well as how she creates content for her own clients. Trust me, you're going to want a notebook for this episode!
P.S Don't forget to snag your spot at my FREE workshop ..read more
The Tropical Social Podcast
1M ago
Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amassing a following.
Don't miss out on my FREE workshop, 'Crafting Connection Worthy Content.' You'll learn the strategies and techniques needed to create social media content that resonates with your audience, sparks meaningful conversations, and ..read more
The Tropical Social Podcast
2M ago
In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too, and I understand the struggle.
That's why in today's episode, I'm going to share with you some tips that have helped me overcome this fear of being “cringe” so that you can confidently show up online and grow your business.
If you enjoyed to ..read more
The Tropical Social Podcast
2M ago
Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in outlets such as Forbes, Fox News, and The Today Show.
During the interview, Kahlea shares how she strategically built her personal brand to secure partnerships, the importance of owning your niche, the qualities brands prioritize when looking to partner ..read more