This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Join my new course - DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand. Enrol Now: https://www.ellenmackenzie.com/dishing-up-instagram - Enrolments close 22 April 2024 (NZT), so if you are listening to this on the day of release you have mere hours to enroll! ~~~ In this episode, Ellen Mackenzie shares some raw and honest truths about being a freelancer ..read more

Join my new course - DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand. Enrol Now: https://www.ellenmackenzie.com/dishing-up-instagram  ~~~ In this episode, Ellen discusses the effectiveness of 30-day posting challenges on Instagram. She shares her own experiences with posting challenges and provides insights into the results she has achieved. Ellen emphasizes the importance of setting realistic goals and creating a custom strategy that aligns with individual capabilities and preferences. Sh ..read more

Sign up for my Free Live Workshop happening this Friday 12 April (NZT): https://www.ellenmackenzie.com/Instagramworkshop  ~~~ In this episode, Ellen reflects on her 10-year journey on Instagram and shares 10 lessons she has learned as a creator. She emphasizes the importance of content creation as a skill that needs to be developed over time. She also discusses the significance of having a reason for people to follow you, rather than just having a niche. Ellen highlights the importance of putting effort into content creation and the ups and downs of engagement. She also talks about the ev ..read more

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this conversation, Ellen shares five effective tips for building a social media strategy in 2024. She emphasises the importance of setting goals, conducting competitive research, choosing the right platform, creating a posting schedule, and developing content themes. She also provides insights into her own personal social media strategy for 2024, highlighting the importance of aligning goals with content and adapting strategies based on different phases of ..read more

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Please note that this episode was recorded prior to the news coming out that Kate Middleton has been undergoing chemotherapy. In this episode, Ellen discusses the Kate Middleton drama and its connection to authentic marketing on social media. The manipulated photo released by Kate and William sparked a conversation about the expectations of audiences and the importance of authenticity. Ellen compares the Royal Family's approach to that of Rare Beauty, a brand ..read more

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses the differences between viral and low-performing posts on Instagram and introduces the concept of a social media funnel. She explains how different types of content serve different purposes within the funnel and emphasizes the importance of understanding where each piece of content fits in the overall strategy. Ellen also shares examples from her own experience and highlights the fluctuations in engagement and views that even s ..read more

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital  ~~~ In this episode, Ellen interviews Jade, a successful social media manager, about her journey in the industry. Jade shares how she transitioned from studying psychology to pursuing her passion for social media management. She discusses the challenges she faced in scaling her business and going full-time. Jade emphasizes the importance of increasing prices and targeting established businesses to achieve financial success. She also shares her strategies for ..read more

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses strategies for booking clients as a social media manager. She emphasises the importance of changing your mindset and realising that there are clients everywhere. Ellen shares her own experiences with cold pitching and pitching in Facebook groups, highlighting the need for a well-written pitch and a strong set of services. She also explores the power of personal connections and networking, encouraging listeners to attend in-pers ..read more

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ FREE 3 Day LIVE Training Series: Pricing Unlocked! What to Charge as a Social media Manager https://www.ellenmackenzie.com/pricingunlocked   ~~~ In this episode, Ellen interviews Kelly, a social media manager and graphic designer, about her journey in entrepreneurship. Kelly shares her experiences and challenges in starting her own business and offers advice for overcoming self-doubt and fear. She discusses the importance of networking ..read more

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital Summary In this episode, Ellen Mackenzie discusses the importance of defining personal goals and creating one's own definition of success. She shares her experience of turning down a potential $30,000 client and reflects on how her goals and priorities have evolved over time. Ellen emphasises the need to resist societal pressures and stay true to one's own vision of success. She encourages listeners to define their own goals and recenter themselves on what they tr ..read more