Your nonprofit knows that putting together a fundraising event is no easy feat! Between setting up an event committee, booking a venue, and creating an engaging program agenda, a lot of work goes into crafting the perfect event. However, regardless of how much you plan for your events, their success largely depends on how well you’re able to market them to your supporters. Your nonprofit has many marketing tools at its disposal, but one of the best ways to expand your reach and stir ..read more

Every aspiring journalist knows the formula for capturing the key elements for a news story. They ask and answer the “5 W’s and H”: Who? What? When? Where? Why? How? To secure grant funding, an essential part of a sustainable nonprofit financial strategy, an organization must similarly draft a complete and well-written grant proposal. You essentially tell the funder who your organization serves, what programs and activities you propose, when and where you plan to do the w ..read more

Have you ever heard the saying “what gets tracked, gets measured?”  I like to add my own spin to and say that “what gets tracked, gets measured. What gets measured, gets results!”  When nonprofits begin focusing on donor engagement, they have to take into account that their engagement plan must include gathering and tracking data, as well as how to put it to work to make educated decisions. Before we jump into how to track engagement, let's ..read more

Nonprofit financial sustainability is necessary for organizations like yours to develop lasting strategies that help you not only maintain your current standing but also grow. CharityProud’s article on sustainability explains that economically sustainable nonprofits “operate within their financial means and use their inherent resources responsibly. Your resources include both tangible (donors, technology) and intangible (staff skillsets, community partners) things ..read more

5 Effective Ways to Keep Your Virtual Events Engaging With the unprecedented realities of the COVID-19 pandemic and social distancing, nonprofits of all sizes have faced the new challenge of taking their fundraising events online. Virtual events, though brand new undertakings for many organizations, can be extremely effective ways to engage with supporters, spread awareness of your cause, and raise money from anywhere. Thankfully, online fundraising and communication platforms have made ..read more

Nonprofit organizations take a unique approach to their accounting systems. This is because they must segment their funds, allocate them appropriately and according to specific restrictions, and reinvest all profits back into the organization’s mission. This makes it imperative for them to find sustainable revenue streams to support the nonprofit and to maintain a sustainable system of recording their financial transactions. The tool that nonprofits can use to segment their funds and ..read more

If you are employed by a relatively new nonprofit that has grown steadily since its founding, congratulations: you are on the path to success. You established your board, vision and mission statements, engaged an initial group of donors, hired your core staff and created community impact through your programming. What’s the next step? In a word: VOLUNTEERS. Besides financial contributions, the gifts of time and talent are the most important donations that supporters can make to your ..read more