The Drum » B2B
The Drum » B2B
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Get insights into B2B marketing, learn easy hacks, tips, and more! The Drum is a leading global publisher for the marketing and media industries. Our mission is to help our 1 million plus readers prepare for what's next. We provide actionable insights, guidance, inspiration, and solutions.
4 expert tips for using generative AI to maximize native ad effectiveness
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5d ago
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Navigating the political storm: Why out of home media is your campaign's shelter
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5d ago
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4 privacy questions brands should ask their location-based advertising partners
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5d ago
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Unbiased measurement: A north star for mobile and app marketers in 2024
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5d ago
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Connected TV: Content is still King, but discoverability is Queen, says recent research
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2w ago
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Decoding databases: Navigating the choice between proprietary and third-party solutions
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2w ago
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Influencer marketing: why success relies on integration with your overall marketing mix
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2w ago
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Sustainability: New regulations can help marketers move forward on climate
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2w ago
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Nothing better than a short deadline to kick us all in the butt
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3w ago
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Programmatic podcast advertising on the rise: addressing transparency and targeting
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3w ago
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