Chloe Stevens reveals expert tips for crafting a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.” Today more than ever, audiences demand authenticity from brands on social media ..read more

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into its platform ..read more

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal ..read more

MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal ..read more

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers ..read more

“The economy is in a very unsettling, dicey situation,” said Joseph LaVorgna , chief economist at SMBC Nikko Securities America. “All forward-looking measures are pointing to significant slowing.” As a result, businesses face increased risk and volatility. One way business leaders can mitigate risk, support growth, and protect their business during times of uncertainty is to consider a diversification strategy ..read more

The size of most markets is governed by a combination of supply and demand. Typically one or the other is limited: while there may be a bottomless appetite for chocolate, there is only so much cocoa in the world; conversely, while there is a near-infinite supply of Internet content, there are only so many hours available to consume it. The marketing technology industry has been a rare exception with few constraints on either factor ..read more

Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year ..read more

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal ..read more

In recent years, product-led growth has become a hot strategy because it allows for quick scalability with relatively minimal investment. Some of the fastest growing companies like Shopify, Snowflake, and Zoom use this tactic, making it look all the more appealing. But that doesn’t mean companies with a more sales-led approach to growth are headed for the scrap heap ..read more