It’s a tough world out there. Brands are competing against one another to reach the same audience pool. Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. The result? Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. This is a big ask, especially with more and more brands entering the marketplace every year ..read more

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving ..read more

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. This followed the previous week’s rumor that Google-parent Alphabet is consideringan offer for Salesforce-competitor HubSpot , and came the same week as a slew of partnership announcements tied to Snowflake’s Marketing Data Cloud Forum ..read more

In the world of real estate, nurturing leads is crucial for success. This process involves building and maintaining relationships with potential clients from the first contact until they're ready to make a decision ..read more

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time ..read more

Imagine going on a blind date. All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. But before you have a chance to ask any questions or get to know them better, they give you a big smile and say, “It’s so nice to meet you. I’d love to show you around my apartment ..read more

The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices ..read more

The digital transformation has reshaped the business landscape. When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions ..read more

Alphabet is eyeing HubSpot as an acquisition, sources say. Will it be a game-changing move for Google in CRM and marketing? Continue reading ..read more

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined ..read more