Scholars Portals Journals » Journals of Business-to-Business Marketing
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Scholars Portals Journals » Journals of Business-to-Business Marketing
1M ago
Purpose This article aims to investigate how the control and coordination functions of the contract enforcement of a firm influence the extra-role altruistic behavior (ERAB) of its partner through distinct perceptions of fairness in buyer-seller relationships. It also examines how a critical institutional factor, marketization distance ..read more
Scholars Portals Journals » Journals of Business-to-Business Marketing
1M ago
Purpose Although most previous studies proposed a positive relationship between green innovation and firm performance, the mechanisms of different types of competitive advantages in the above relationship have not been examined. The aim of the study is to examine the relationship between green innovation and firm performance with the ..read more
Scholars Portals Journals » Journals of Business-to-Business Marketing
1M ago
Neither the deontology-teleology dichotomy central to Western-grounded business ethics models nor reductionist Taoist and Confucian approaches fully consider the contextualized meanings, underlying mechanisms, and shifting connotations inherent to Chinese business ethics. The posited synthetic framework includes the multifaceted sources, norms, and dyads that foster Chinese moral ..read more
Scholars Portals Journals » Journals of Business-to-Business Marketing
1M ago
Purpose This research intends to investigate the effects of three-dimensional institutional distances, namely regulatory, normative, and cognitive distances, on the partner match and governance mechanisms in cross-sector and cross-border collaborations. Methodology/Approach We chose a major cross-border reconstruction project donated by Hong Kong ..read more
Scholars Portals Journals » Journals of Business-to-Business Marketing
1M ago
Purpose The paper uses an ongoing business-to-business (B2B) relationship perspective to establish the interrelationships between trust, commitment, and relationship satisfaction (as relational constructs) and specific assets, formalization, and opportunism (as transaction cost variables) from a buyer’s perspective, framed within micro-enterprises ..read more
Scholars Portals Journals » Journals of Business-to-Business Marketing
1M ago
Purpose The existing literature has emphasized the significance of guiding customers’ participation in innovation as a means for supplier enterprises to obtain innovation resources and enhance innovation performance. However, in the context of enterprise green innovation, there remains a need to investigate the impact of different forms of ..read more
Scholars Portals Journals » Journals of Business-to-Business Marketing
4M ago
China’s family enterprises have entered the peak of intergenerational succession, and the succession of the second generation is bound to have a great impact on the development of these enterprises. From the perspective of the resource-based view, this paper constructs a relationship model among intergenerational succession ..read more
Scholars Portals Journals » Journals of Business-to-Business Marketing
4M ago
Data empowerment is a critical component of enterprises’ digital transformations and plays a pivotal role in the creation of enterprise channel resilience. This paper investigates the process mechanism of how data empowerment affects enterprises’ channel resilience by utilizing the theoretical perspectives of ambidextrous learning and resource conservation. To ..read more
Scholars Portals Journals » Journals of Business-to-Business Marketing
4M ago
Purpose This study investigates the justice perception of buying group member retailers and examines whether it is an initiator of relationships and a constant driver of attitude through the lens of brand equity and relationship duration. Building upon the findings, this study offers practical implications for the managers of ..read more
Scholars Portals Journals » Journals of Business-to-Business Marketing
4M ago
Purpose In this paper, we investigate the strategies and approaches adopted by service organizations to navigate a humanitarian crisis and the lessons learnt from the crisis to face a future one. Understanding the effect of a crisis triggered by health pandemic hazards on services delivery and management, organizational ..read more